Electronic Retailing Association Names Thane Direct, Chief Executive Officer Amir Tukulj As 2016 Marketer of the Year

Tukulj To Receive Honor At ERA’s 2016 Moxie Awards Gala Taking Place Thursday, September 15 At Wynn Hotel Las Vegas

WASHINGTON, DC / ACCESSWIRE / August 22, 2016 / The Electronic Retailing Association (ERA) (www.retailing.org) has announced Amir Tukulj, Chief Executive Officer of Thane Direct, as recipient of the 2016 Marketer of the Year award. The award, which recognizes an executive or company that has clearly shown outstanding success over the past year, will be presented to Tukulj during the 2016 ERA Moxie Awards Gala to be held Thursday, September 15 in conjunction with the 2016 ERA D2C Convention at the Wynn Hotel in Las Vegas.

As Chief Executive Officer of global direct response leader Thane Direct, Tukulj presides over the company’s worldwide operations. Respected industry-wide for his pioneering achievements in helping establish the worldwide presence of direct response throughout the international marketplace, Tukulj was named CEO in July, 2005 after joining the company to spearhead the establishment of its international distribution division in 1997.

Prior to joining Thane, Tukulj was among a small group of elite executives who helped bring direct response marketing to the global marketplace. As a senior executive with Canada-based Interwood Marketing, he traveled the world to introduce products that had achieved direct marketing success in the U.S. to regions throughout the world – at the same time playing a significant role in establishing the infrastructure for direct marketing in each international territory.

His mandate with Thane Direct was to grow the company’s non-U.S. business, a responsibility he fulfilled with unprecedented and unparalleled success. In 2006, Tukulj demonstrated the crucial importance of the international market to Thane Direct, laying the groundwork for the company’s transformation from a U.S. company with an international division to an international company with a U.S. division.

Tukulj brought to Thane – and to the industry at large – unmatched expertise in the intricacies of the markets and the mentality of the international distributor. He led the direct marketing industry in underscoring the international marketplace as a major revenue generator, rather than an afterthought to the U.S. market. In so doing, Tukulj has propelled Thane Direct into the industry’s dominant partner to product owners seeking effective global distribution for their brands.

Under his guidance, Thane has burgeoned into a global leader in the multichannel direct marketing of consumer products with a powerful presence in the fitness, health & beauty, and housewares product categories. Tukulj and his senior management team have built a distribution network that encompasses more than 100 countries worldwide. He launched Thane wholly-owned subsidiaries throughout the world’s key markets, creating vertically integrated operations that covered U.S., Canada, Mexico, UK, Germany, Middle East, and Australia.

Thane has been a private equity-owned company since 1999. Recently, Tukulj engineered a successful management buyout and together with his management team are the company’s controlling shareholders. For Tukulj, the management buyout represented a natural progression having spent 17 years building the company and, along with his senior management, had served as its core value creators.

Today, Tukulj and Thane Direct epitomize the global direct response industry, with wholly-owned international corporate subsidiaries, strategic partners, and distributors building brands and maximizing sales across all marketing channels – including direct response TV, home shopping networks, catalogues, retail, print advertising, credit card inserts, and the Internet.

“It is with tremendous pleasure that ERA announces Amir Tukulj as 2016 Marketer of the Year. Amir has devoted his entire adult life towards expanding his company – and the entire direct response industry – across the worldwide marketplace. Amir’s dedication and hard work is evident in every corner of the world where you find direct response thriving. From building one of our industry’s most prolific stable of proprietary direct response brands to representing the global distribution of Thane’s numerous high-profile product owner client, Amir Tukulj and his company serve our association as outstanding members, and our industry as pioneering leaders,” said Chris Reinmuth, President of the Electronic Retailing Association.

About the Moxie Awards

The ERA Moxie Awards Gala is direct response marketing’s premier celebration, honoring the best campaigns of the year. Moxie’s famous posh blue carpet will welcome guests for a grand entrance. The Gala features live music, exceptional dinner and superb company. For more information, visit www.retailing.org/moxies.

About the 2016 ERA D2C Convention

The Electronic Retailing Association’s 2016 ERA D2C Convention is the 24th annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and network with partners and potential customers to seal critical business relationships. The event will feature nearly 4,000 attendees and 130 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the tradeshow floor. For more information, please visit www.retailing.org/d2c.

About the Electronic Retailing Association:

The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at www.Retailing.org.

CONTACT:

SSA Public Relations
Steve Syatt
steve@ssapr.com
(818) 907-0500

SOURCE: Electronic Retailing Association

ReleaseID: 444118