Emerging Sustainable Australian Swimwear Brand Making Waves

Charlie Mae Swimwear promotes body confidence and sustainability with beautiful swimwear designs made with recycled materials.

December 27, 2019 / / —

Charlie Mae Swimwear is a new brand that focuses on self love and body confidence as well as a more sustainable future in fashion. Founder, Beth has written an Ebook with tips for learning to live with insecurities and feel 100% more confident. As the owner of a swimwear company, there can be a lot of pressure to look perfect but Beth knows better than anyone the impact this can have.

As a woman growing up in the age of social media, Beth had body confidence and anxiety issues of her own. She found it difficult to open up as it wasn’t normal to talk about these issues publicly. But, in setting up her business, Beth realised that she could overcome her problems and become the positive influence she really needed when she was younger.

Charlie Mae Swimwear is a brand with a heart, a brand that doesn’t use photoshop for any images and shows women as the real, beautiful people they are. The secret is to create beautiful swimwear that has been cut to a flattering shape and is comfortable to wear and this is exactly what Charlie Mae Swimwear provides. The collection is carefully tailored, with strong attention to detail, and designed to complement a range of body types.

Sustainability is another key to Charlie Mae Swimwear’s mission. Beth is incredibly passionate about the environment and is moving towards 100% sustainable and recycled materials. At the moment, Charlie Mae Swimwear uses Vita PL, a recycled fabric made in Italy from discarded fishing nets and other ocean waste. This is a great way to make use of waste materials, clear the sea and ultimately reducing the quantity of virgin materials required. Charlie Mae Swimwear is also aiming to reduce the amount of plastic they use and eventually be rid of plastic completely as a business.

Beth is also a veterinary nurse and is a big animal lover, which is why Charlie Mae Swimwear also donates 5% of their profits to Australian animal welfare organisations.

Charlie Mae Swimwear plans to become known for their sustainable and honest culture. This emerging brand has some incredible ideas and ambitions and it will be exciting to see the company blossom.

For more information about Charlie Mae Swimwear, please contact Beth by email to info@charliemaedesign.com. Check out their website https://www.charliemae.com.au for any further information.

Contact Info:
Name: Beth
Email: Send Email
Organization: Charlie Mae Swimwear
Website: https://www.charliemae.com.au

Source:

Release ID: 88940789