Eye Cosmetic Market Driven by Availability of Wide Range of Products and Growing E-commerce Sector

The global packaging market for eye cosmetics continues to witness steady gains owing to a combination of several inter-connected factors. As packaging becomes integral to branding and marketing, manufacturers are looking for aesthetically-appealing and highly functional packaging solutions.

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Eye cosmetics are really delicate and packaging plays an important role in maintaining the integrity of a product. Manufacturers usually use acrylic and PP plastic containers for packaging eye cosmetics. In addition to focusing on the aesthetics, manufacturers also have to take care of the shelf life of the product.

The global eye cosmetic packaging market is being influenced by a number of factors, such as growing disposable income, availability of wide range of products, and growing e-commerce sector. Millennials are the target audience for manufacturers, and the packaging is being designed to accommodate the tastes and preferences of this segment. Further, increasing number of women workforce is a positive factor for the growth of the eye cosmetic packaging market. Working women demand products that are easy to use on-the-go, and packaging companies are incorporating this sentiment in their offerings.

In addition to the primary focus on product protection during transport and handling, manufacturers are also focusing on inducing an impulsive buy among consumers. Considering the fierce competition in the eye cosmetic packaging market, driving sales through innovative packaging has become the go-to strategy for manufacturers.

Cosmetic Packaging in Sync with Evolving Fashion Trends

Cosmetic packaging manufacturers have to remain in sync with evolving fashion trends, as the market is massively influenced by latest developments. In a bid to offer more personalization and customization to users, packaging manufacturers are collaborating with fashion designers to offer ‘premium’ and ‘limited-edition’ packaging.

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Segmentation

The global eye cosmetic packaging market has been segmented on the basis of material type, product, and region.

On the basis of material type, the market is segmented into paperboard, plastic, metal, and glass.

By product, the key segments include eye shadow, brush & tools, mascara, sets & pallets, eyeliner, concealer & primer, and false eye lashes.

Region-wise, the report offers market forecast and analysis in the key markets of North America, Western Europe, Asia Pacific excluding Japan, Middle East & Africa, Eastern Europe, and Japan.

North America remains the largest market for eye cosmetic packaging globally. High demand for eye cosmetic products in the U.S. is a key factor for the growth of the market in the region.

Owing to the large population, Asia Pacific excluding Japan remains an important market. China and India will continue to remain lucrative for manufacturers, pulling huge volume sales in the region. The packaging market is witnessing steady growth in Middle East & Africa, and the momentum is anticipated to remain stable in the future as well.

Eye Cosmetic Packaging Market: Key Players

The leading players in the global eye cosmetic packaging market are Anomatic, Color Carton Corporation, LTD, Epopack Co., Ltd, Amcor Limited, Cosmopak, AptarGroup, 3C Inc, Alpha Packaging, HCP Packaging, ChingFon Industrial Co., Arcade Beauty, APC Packaging, Libo Cosmetics Co., Ltd, Quadpack Group.

Name: Rohit Bhisey
Organization: Transparency Market Research

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