Gentle Genie Rug Care Launches New Riverside Studio to Meet Surging Demand
Meeting clients’ rug care needs requires thorough knowledge and specialized training, publishes gentlegenierugcare.com
Riverside, California – October 9, 2019 /MarketersMedia/ —
Reports from the National Wood Flooring Association show an ongoing upward trend in wood, luxury vinyl tile and other types of hard flooring over the last few years. Further information indicates hardwood sales rose an estimated two percent alone last year with laminates surging more than three percent. This development has generated an increased interest in area rugs as well as a growing demand for area rug cleaning services. In an effort to help better meet clients’ needs in this arena, Eric Bollmann of Gentle Genie Rug Care has announced the opening of the company’s new Riverside, California studio.
“For quite some time, synthetic throw rugs have been gaining popularity while traditional, handmade varieties made from natural materials were on the decline,” said Bollmann. “People are now veering back toward quality and authenticity. Of course, this means special care is increasingly important. Harsh techniques and over-the-counter cleansers can potentially damage delicate Oriental and Persian rugs whether they’re new or antique, but failing to clean them at all can be equally detrimental. This is where gentle genie rug care comes in. We provide specialized care and clean all rugs brought to us by hand to ensure utmost quality and satisfaction.”
While industry experts note vacuuming Oriental, Persian and other varieties of rugs is generally safe, further cleaning efforts can result in damaged nap, color bleeding and other issues. Though certain “wool safe” cleansers are currently available on the market, those have been found harmful and ineffective in certain instances. In most cases, rug cleaning authorities point out the proper pH for cleaning solutions should closely match that at which the rug in question was initially dyed in order to be safe and effective.
Full immersion in cold water is the recommended method for oriental rug cleaning with a similar approach advised other handmade rugs comprised of natural fibers. Mild products can be used to remove difficult stains; however, scrubbing should be done gently by hand based on information from most industry sources. Returning the rug to its original texture after cleaning typically requires specialized tools and techniques.
Concluded Bollmann, “From the most valuable antique and Persian Rugs to less expensive contemporary designer versions, all require specialized knowledge of proper cleaning and preservation. We give clients’ rugs the care and attention they deserve. From wool and silk to Navajo rugs and needlepoint, we’re well-versed in all of them. We invite anyone in our service area to bring their specialty rugs to our new Riverside location to see what sets us apart in our industry.”
About Gentle Genie Rug Care:
Offering knowledgeable, experienced care for the full range of area rugs, Gentle Genie Rug Care places unparalleled emphasis on quality, thoroughness and customer satisfaction.
Name: Eric Bollmann
Email: Send Email
Organization: Gentle Genie Rug Care
Address: 1760 Chicago Avenue, Suite J4 Riverside, CA 92507
Phone: (951) 244-7268
Release ID: 88926838