GetSocial and Frankly Partner to Offer Social Engagement and Monetization Platform for Game Developers

SAN FRANCISCO, CA / ACCESSWIRE / July 7, 2015 / Today, leading chat-as-a-service company Frankly Inc. (TSX VENTURE: TLK) (“Frankly”) and GetSocial (“GetSocial”), a powerful social engagement platform for gaming apps, announced a partnership to bring Frankly’s advanced chat SDK platform and mobile messaging expertise to GetSocial’s suite of tools.

Based in North America and Europe, respectively, these technology partners will help global gaming companies foster engagement and maximize revenue on mobile. The booming mobile gaming industry generates nearly $100 billion per year in revenue worldwide.

GetSocial builds fully customizable, analytics-powered social engagement tools for gaming apps on iOS, Android, and Unity to increase their virality, retention, and revenue. Partners include Hutch’s popular MMX Racing, Megapop, Playspace, Poptacular, and Ruzzle Adventure, one of the iOS App Store’s top featured games of 2014. Customers report increases in retention rates up to 300% and 20% in organic growth.

The partnership will bring Frankly’s robust, scalable chat technology to GetSocial’s platform to support community-building and messaging-based engagement within mobile games. Game developers who use GetSocial will still experience its trademark lightweight integration and be able to fully customize the look and feel of the chat interface.

Frankly’s messaging technology lets brands foster strong communities on their mobile apps and open new revenue channels through features like group chats, advanced tracking, advertising and content distribution optimized for the mobile experience. Notable partners include the Sacramento Kings and the Office of Congressman Charles Rangel.

“Frankly’s product and executive teams have deep roots in gaming, including our VP of Product and VP of Engineering, who held leadership positions at GREE and Zynga, respectively,” said Frankly CEO, Steve Chung. “We’re excited to strengthen our ties with the gaming world through our partnership with GetSocial, who have shown amazing traction with integrations in key games and an exciting pipeline of customers in the coming year.”

“Mobile messaging is a killer feature on mobile, and integrating Frankly’s robust chat technology will allow us to stretch and test the boundaries of messaging as a driver of community and retention for gaming apps — not to mention the potential acquisition and revenue benefits for our customers,” said GetSocial founder and CPO, Adam Palmer. “The partnership comes at a time when we are focused on scaling and serving large global players in the gaming world.”

About GetSocial: GetSocial offers mobile game developers a social engagement platform to create an in-app community through activity feeds, smart invites, messaging, realtime and predictive analytics and social push notifications. The GetSocial platform significantly improves engagement, retention and revenues. Founded in 2012, and with offices in Amsterdam, GetSocial is backed by Novamedia, the $8-billion charity-funding powerhouse behind the European Postcode Lotteries, in addition to seed investment from Angaros Group and a large group of successful business angels. To learn more, please get in touch at www.getsocial.im or info@getsocial.im.

About Frankly: Frankly is a next-generation chat-as-a-service platform that lets consumer brands build fan communities, engage their users directly, and join the conversation–right in their mobile app experiences. With Frankly’s Chat SDK, brands can quickly plug in powerful, customizable technology to unlock the power of mobile messaging on their own platform and access conversations that matter to their business and their users. Based in San Francisco, California, Frankly was founded in 2013 and is publicly traded under ticker TLK on Canada’s TSX Venture Exchange. To learn more, please visit www.franklyinc.com or email press@franklyinc.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Notice regarding forward-looking statements:

This release includes forward-looking statements regarding GetSocial, Frankly and their respective businesses. Forward-looking events and circumstances discussed in this release, such as user engagement and ability of brands to successfully monetize messages, may not occur by certain specified dates or at all and could differ materially as a result of known and unknown risk factors and uncertainties affecting the parties. No forward-looking statement can be guaranteed. Except as required by applicable securities laws, forward-looking statements speak only as of the date on which they are made and Frankly undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

Contact Information:

GetSocial BV

Adam Palmer

+31 650 622 239

info@getsocial.im

Frankly Inc.

Ashley Ryon

717-476-3813

press@franklyinc.com

SOURCE:  Frankly Inc.

ReleaseID: 430394