Global Circular Economy: “Reduce, Re-use, Recycle”, Trend, Opportunities, Segmentation, Consumer Market, Research In-Depth Analysis
The Global Circular Economy: The Impact of “Reduce, Re-use, Recycle” on Consumer Markets
Pune, India – January 12, 2017 /MarketersMedia/ —
WiseGuyReports.com adds “Circular Economy Market 2017 Global Analysis, Growth, Trends and Opportunities Research Report Forecasting to 2021“reports to its database.
At current rates, we are using resources at more than 1.5 times the rate nature can replace them. Scarcity of resources, volatility of pricing and environmental damage are driving a shift to a circular economy which minimises wastage and aims to re-use or recycle all end products. Embracing this concept can help manufacturers not only control costs but also create points of differentiation, and appeal to a consumer base that cares about buying sustainable goods.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
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FROM A LINEAR TO CIRCULAR ECONOMY
As the world consumes more resources than it can produce, there is an impetus to push away from a linear economy based on a make/use/dispose model, and towards a circular economy based on a reduce/re-use/recycle model that focuses on minimising waste and recycling or re-using all end products.
THE NEED TO CONTROL COSTS
For manufacturers, there are significant benefits to this approach beyond saving the planet. Resource volatility leads to an unpredictable raw materials flow, volatile costs and changes in regulation. Reducing dependence on these raw materials helps manufacturers control their costs and operations.
CIRCULAR STRATEGIES AS KEY DIFFERENTIATOR
However, reducing risk is not the only reason to pursue a more sustainable approach. Looking at a circular strategy allows for the generation of innovative ideas that serve as strong differentiating points and marketing tools.
CONSUMERS KEEN TO SUPPORT SUSTAINABILITY
Furthermore, sustainability is important to a large number of consumers worldwide who are keen to embrace companies and brands which uphold such values.
FASHION AT THE VANGUARD
Fashion is a key area, due to the very rapid turnover of items, and due to the interest in re-use and repair as a fashion statement.
ELECTRICALS SHIFT TO LEASE OR REPAIR MODELS
Appliances and electronics are also key due to heavy use of insecure resources and short lifecycles, with leasing schemes and repair/resale coming to the fore.
TACKLING FOOD AND DRINK WASTE
Food waste and food packaging waste are also key areas, with many companies in Europe particularly active in working to reduce food waste.
Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment
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Table of Contents
The New Consumerism
Scope
KEY FINDINGS
Key findings
WHAT IS THE CIRCULAR ECONOMY?
From a linear economy to a circular economy
Rising waste levels across Europe
Case study: Scotland works to align business and environment
What is driving the move to a circular economy?
Protecting resources protects the bottom line
Gaining business advantage through circular innovation
Leveraging consumer trends: particularly millennials
CONSUMER ATTITUDES
Green issues are important to consumers
Recyclability is the most credible of eco claims
Brazil, Turkey, Italy show greatest trust in “recyclable” labels
Consumer push to upcycling, creating and repairing
KEY INDUSTRIES: FASHION
The problem with fashion
Consumers rank sustainability as number one eco choice in clothes
Patagonia: Leading the trek
Mud Jeans: Circular denim
KEY INDUSTRIES: APPLIANCES AND ELECTRONICS
Electronics and appliances: The problem with washing machines
Green product features “very important” for appliances
Solving the laundry problem: Lease schemes
Electronics closes the loop
Electronics: The circular gaming economy
KEY INDUSTRIES: FOOD AND DRINK
Food and drink: The rising profile of food waste
Sustainability only number three for processed food
Food waste: Going full Cirkle
Coca-Cola tackles plastic drinks packaging
CONCLUSIONS AND RECOMMENDATIONS
Approaching a circular economy: Lessons learnt
METHODOLOGY AND DEFINITIONS
Data parameters
INTERNET VS STORE-BASED SHOPPING
Further Insight
…CONTINUED
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