How to Properly Optimize Your Press Releases for Search Engines and Get Editorial Links in the Future?

Imagine yourself as a journalist or a blogger looking for a reference article to make his write-up appear authoritative and credible.  Where do you think he will go to look for information that can help him validate his writings?

These days, journalists and bloggers use search engines among others to look for reference sources for the topic or issue they are assigned to cover.  If you are not putting efforts in optimizing your press releases for search engines, then it’s now high time you take a closer look at the potentials and long lasting effect it can bring not only in boosting your site’s traffic but also in your reputation as an authority in your niche.

It’s Not Just About the Present

Publishing and distributing your press releases are default processes to reach your customers and target audience who need to know the latest story about your company.  But, press releases are not only limited to what is currently going on with your establishment.

You can publish press releases that can still be relevant even a few years from now.  These press releases are called “green articles”.  They are the ones that feature factual data and statistics from studies and researches you do in your industry.  These are the ones that are picked up by journalists and bloggers.  They mostly use these data to support their claims and to make their articles appear relevant and credible.

For example, if you are a Social Media company, publishing press releases like below might be the one that you often do.

• ABC Social Media Company Launches New Twitter Management Tool for Small Business
• XYZ Social Media Firm Expands Operation in New Jersey

The examples above are news releases that are time sensitive, but they are not that useful overtime especially if you are aiming to garner editorial links.  The following are example of “green articles” that you can publish as press releases that have lasting value and relevance even after a decade.

• ABC Social Media Company Research Reveals How Netizens Use Social Media to Improve their Lifestyles
• XYZ Social Media Firm Study Shows the Impact of Social Networking Sites to Globalization

These examples can be used by any writers especially journalists and bloggers as their references if they are going to write in-depth coverage about Social Media.  The question now is, can they find these articles easily if they search them using search engines?

How to Make Your Press Releases Visible in Search Engines?

What you need to do now to make your press releases more discoverable in the future when journalists will look for them using search engines?

First, you need to prioritize those press releases that can be categorized as “green articles” and optimize them for big search engines.  This will ensure that every time a journalist searches for your data, it will appear on top of the SERPs (search engine result pages), increasing the chances of having them being picked up.

Second, when optimizing your press releases, make sure you focus on what are the possible keywords or search queries journalists will use when they search for your data online.  A keyword research is needed to do this properly.

Third, make sure that your contact information is up to date.  It is crucial that the journalist who is going to use your press release can easily connect with you if they need more additional data.  This can also help you gain more citations if they can interview you and mention your name and company in their write-ups.

Fourth, distribute and syndicate your press releases on high authority news website so that no matter what will happen, copies of it would remain published somewhere, thus improving the chances of being seen in the future whether your website’s server is down or not.  Press release distribution companies such as Submit Press Release 123 can help you syndicate your press releases on high authority news websites.

Using your press releases as a dynamic component of your marketing and branding campaign can become more effective if you optimize them for search engines.  Those editorial links that you can get from news articles (and blogs) can help improve the overall online visibility of your business and at the same time help you establish a more authoritative and stronger brand.

How about you? Have you been publishing “green articles” as part of your press releases? Have you garnered editorial links from them? Share your experience in the comment section below.

Read the full story at http://newsreleases.submitpressrelease123.com/2016/07/18/how-to-properly-optimize-your-press-releases-for-search-engines-and-get-editorial-links-in-the-future/

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