Illumination Research Hires Andrea Martin, Insight Strategist

Cincinnati, OH, 03/15/2017 /SubmitPressRelease123/

Illumination Research, a global consumer insights and strategy firm has hired Andrea Martin as an Insight Strategist. Andrea brings 20+ years of industry experience in client side market research, advertising and design.

Coming from her prior role as the internal moderator for Georgia-Pacific Consumer Products, Andrea has worked across multiple categories and brands such as Home Cleaning, a vast array of Paper Products, and Personal Hygiene solutions. Having also spent previous years as a senior design manager, her experience both in front of and behind the mirror makes her highly skilled at delivering insightful results for marketing/advertising campaigns, packaging and product development, concept development, upstream ideation and instore shelving and merchandising.

In her new role at Illumination, Andrea will partner with a range of new and existing clients to provide expertise in leading qualitative research and tapping into authentic, in-the-moment consumer insights.

“I am so excited to join the incredible Illumination team with their innovative and agile approach to research design coupled with their industry-leading methodologies and tools. I am looking forward to helping our clients grow their businesses by gaining insightful consumer understandings and ideas and turning those into actionable results.”

According to Illumination CEO, Karri Bass, “We are thrilled to add Andrea to our team.  Her client-side experience leading and moderating research for one of the world’s top consumer products companies will be extremely beneficial in her work with Illumination’s global clients. Andrea combines extensive consumer insights expertise with strong leadership and interpersonal skills, which make her a highly effective research moderator and business strategist.”

Andrea has her BA in Visual Arts from Eckerd College. She also completed the Principles of Market Research program at the University of Georgia and moderator training at the RIVA Institute.

Illumination is a global consumer and shopper insights firm, offering a diverse portfolio of Qualitative and Quantitative research capabilities. The company’s clients include many of the world’s largest manufacturers and retailers, including Procter and Gamble, Nestle, Abbott, and Kroger. Illumination leverages its industry-leading agile research tools along with a full suite of established methods to help its clients uncover and apply rich insights to grow their business. Illumination continues on a strong path of growth, building on significant global expansion in recent years. For more information about Illumination Research, please visit www.illumination-research.com or www.illumination-research.com/speedsuite. Contact us at 513.774.9531 or info@illumination-research.com

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