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Illumination Research Hires Jodi Koehler, Director Of CS & Insight Strategist

Mason, OH, 11/27/2017 /SubmitPressRelease123/

Following another year of strong growth, Illumination Research, a global market research and consulting firm, hired Jodi Koehler as Director of Client Services and Insight Strategist.


Jodi started her career at Procter & Gamble in 1997 where she worked in R&D Products Research across 3 different categories: Hair Care, Feminine Care and Laundry Care. During that time she led a variety of both quantitative and qualitative research across the full range of projects (upstream, development, qualification, commercialization and current business). Jodi also worked at Luxottica as a project manager for LensCrafters Innovation projects. Her personal passion for consumer and market research led her to this new role at Illumination Research.


Jodi is trained in a broad range of both qualitative and quantitative research techniques which she leverages in her work – for example: fundamental/ethnographic learning, story telling, Learning Connect® (Consumer & Knowledge), product design, usage and qualification, concept development and qualification, claim support, segmentation, and product demo developing and screening.


In her new role at Illumination, Jodi will play a key role with the Insight Strategist team in the design and execution of high quality research for Illumination’s clients across both qualitative and quantitative research projects. Her breath of experience and natural strengths will enable her to integrate qualitative and quantitative data into meaningful and action insights. She will leverage her extensive facilitation mastery in the design and execution of ideation sessions. Additionally, Jodi will be a strong client service partner with R&D focused clients given her deep understanding of their unique needs and challenges. Jodi shares “I am thrilled to join the talented Illumination team and work closely with their fantastic clients. Illumination’s innovative research solutions and client-focused drive truly inspire me to uncover actionable insights to help light their clients’ path forward.“


According to Illumination COO Jeff Bass, “Please join me in welcoming Jodi Koehler to the Illumination team! She has a deep background in both qualitative and quantitative research and will be a wonderful resource for our team and our clients.”


Jodi graduated with distinction with a BS in Chemical Engineering from Purdue University and Summa Cum Laude with an MBA at Xavier University. Additionally, she is an  LC100, LC200, and LC300 Learning Connect® Facilitative Team Leadership Program graduate www.beideaconnect.com.


Illumination is a global consumer and shopper insights firm, offering a diverse portfolio of Qualitative and Quantitative research capabilities. The company’s clients include many of the world’s largest manufacturers and retailers, including Procter and Gamble, Nestle, Abbott, and Kroger. Illumination leverages its industry-leading agile research tools along with a full suite of established methods to help its clients uncover and apply rich insights to grow their business. The 10-year-old business continues on a strong path of growth, building on significant global expansion in recent years.


For more information about Illumination Research, please visit www.illumination-research.com. Contact us at 513.774.9531 or info@illumination-research.com

Illumination Research – Lighting Your Path to Growth™

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