Improve & Grow Welcomes Alex Mallin as PPC Specialist

The Lancaster, PA-based inbound lead generation agency is excited to announce the addition of Alex Mallin as its newest Pay-Per-Click (PPC) Specialist.

Harrisburg-Lancaster-Lebanon-York, PA, Pennsylvania, United States , March 13, 2025 /MarketersMEDIA/ — Improve & Grow, a Lancaster, PA-based inbound lead generation agency, is pleased to announce the addition of Alex Mallin as its newest Pay-Per-Click (PPC) Specialist. With nearly five years of experience in digital advertising, Mallin brings a strong background in PPC strategy, campaign optimization, and delivering measurable results for clients across multiple industries.

Mallin began his career in digital advertising at an agency specializing in large B2B industrial clients before expanding his expertise to managing Google and Microsoft Ads accounts for businesses nationwide. His passion for data-driven decision-making and exceeding client expectations aligns with Improve & Grow’s mission of generating high-quality leads and helping companies to scale.

“I strive to surpass client goals and ensure their expectations are not just met but exceeded,” said Mallin. “Whether it’s a client or a coworker, I love putting a smile on someone’s face. That’s what truly motivates me every day.”

In his role as PPC Specialist, Mallin will develop, manage, and optimize online advertising campaigns to attract, engage, and convert high-intent prospects for Improve & Grow’s clients. His focus will include keyword research, ad copy testing, budget management, and campaign performance analysis to drive cost-efficient, high-quality leads.

Beyond his professional expertise, Mallin is a tech enthusiast with a passion for building custom computers and mechanical keyboards. A dedicated sports fan, he can often be heard cheering for his favorite team with a resounding “Go Birds!”

“We are thrilled to have Alex on board,” said Carl Lefever, Founder and CEO at Improve & Grow. “His analytical mindset, passion for lead generation, and commitment to client success make him a valuable addition to our team. We’re confident that his expertise will help drive even greater results for our clients.”

Improve & Grow welcomes Mallin to the team and looks forward to his contributions to the company’s continued success.

About Improve & Grow

Improve & Grow is an inbound lead generation agency dedicated to helping service businesses grow revenue profitably. The agency’s strategies typically deliver 30-50% revenue growth in the first 12 months with a 10X or better return on investment. To learn more, visit https://improveandgrow.com.

Contact Info:
Name: Carl Lefever
Email: Send Email
Organization: Improve & Grow, LLC
Address: 312 East Walnut Street Suite D Lancaster, PA 17602
Phone: (717) 869-0156
Website: https://improveandgrow.com/

Release ID: 89155230

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