Industry Analyst Mary Meeker Released Her 2017 Internet Trends Report

Industry Analyst Mary Meeker Predicts Internet Ad Spending Will Finally Surpass TV Ad Spending This Year

Phoenix, United States – June 17, 2017 /PressCable/ —

Mary Meeker built a strong reputation as a Morgan Stanley stock analyst and an investor with the Silicon Valley venture capital firm of Kleiner Perkins Caufield and Byers. Each year Ms. Meeker publishes an eagerly awaited annual internet trends report loaded with data and insights concerning the technology and media industries. On May 31st she released her 2017 report.

Based on recent trends, Meeker predicted that internet ad spending will surpass TV ad spending for the first time ever in 2017 – roughly $200 billion online compared to $195 billion on television. Meeker pointed out that in 2011, global television ad spending totaled $160 billion – more than double internet ad spending at the time ($75 billion.) But since then, online advertising more than doubled, expanding from $32B to $73B, increasing online’s share of total ad spending from 32% in 2011 to 49% in 2016.

Meeker attributed the rapid growth in advertisers’ internet spending to consumers spending more time online – a trend largely driven by rapid adoption of smartphones (devices combining the functions of cell phones and computers). Her data revealed that in 2016, on average Americans spent 5.6 hours on the internet each day – half again as much as they spent online in 2011 (3.7 hours). Mobile device usage quadrupled from 2011 to 2016, jumping from 0.8 to 3.1 hours daily, Meeker expounded, pointing out that advertising delivered via mobile devices exploded from less than $2 billion in 2011 to $37 billion in 2016.

Touching on key e-commerce trends, Ms. Meeker reported that U.S. online sales nearly doubled between 2011 and 2016, expanding from $200 billion to just under $400 billion. In turn, package shippers have also benefited, she explained. According to Meeker, year-over-year growth in parcel volume was less than 4% in 2011, compared to 6%, 8% and 9% for 2014, 2015 and 2016, respectively.

This eCommerce news summary is presented by Mark Shook Owner Butcher Block Co., an online-only retailer of kitchen furniture, countertops and accessories, principally made of butcher block.

Contact Info:
Name: Kathleen Grodsky
Organization: Butcher Block Co.
Address: 10448 N 21st Pl Phoenix, Arizona 85028, United States
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Source: PressCable

Release ID: 208758