Inpixon (NASDAQ: INPX): At the Intersection of IoT and Big Data

BEND, OR / ACCESSWIRE / March 24, 2017 / Inpixon (NASDAQ: INPX) GPS tracking has been around forever, and the technology really hasn’t progressed much since personal navigation devices were first introduced in the early 90’s. Using an imbedded cellular processor (known as a SIM card), GPS tracking devices are able to assess their location by triangulating the time signatures transmitted from global positioning satellites orbiting earth. That’s how your old Garmin worked, and that’s still the way your app works in your new smartphone.

In a lot of circumstances, GPS is a great solution. It’s ideal for tracking people and assets when the target is outdoors, in an open area, and away from water.

However, GPS has its limitations. For starters, it does not work well indoors. Actually, it doesn’t work at all indoors. The GPS module inside of a user’s device needs to have a clear line of site to the satellite transmission, or the device either won’t be able to locate, or the location data point will be extremely skewed, a phenomenon known as global drift.

The other issue with GPS locators is that the GPS module is a power hog. Ever noticed how quickly the battery on your smartphone drains whenever you’re using a GPS app? That’s because the module needs to remain on at all times in order to maintain constant communication with the GPS timestamp.

Some companies have tried to solve this problem by creating GPS locators that only locate at specific time intervals, providing the user with a breadcrumb trail of location waypoints instead of a continuous navigation stream. While intermittent locates significantly extends battery life, it also increases the incidents of global drift because the device constantly needs to re-establish its geo-location.

Left without an ideal solution, the GPS location industry remained stagnant for the last quarter-century.

A Resurgence in Location

The Internet of Things (IoT) has breathed new life into the tracking market. That’s because more and more devices are coming equipped with other radios like a Bluetooth with low energy (BLE), cellular, and WiFi, which are far more conducive to tracking indoors.

A local beacon can then be used to ping a “smart” device equipped with these radios, and the beacon is then able to assess location coordinates for each user. So instead of using a terrestrial GPS device to communicate with a space satellite, IoT makes it possible for a smart device to interact with an adjacent sensor.

With the advent of these new radios and beacons has come a new opportunity for the geo-tracking industry.

For example, shopping malls are now adopting technology that will provide location data on customers, by capturing anonymous cellular, wifi and Bluetooth signals from smart phones with sensors imbedded in the mall. The data gathered by the sensors can be used for a number of different purposes, such as providing coupons to shoppers who opt-in and and visiting a specific part of the mall or a store, provide store owners with data on foot traffic which will allow them to staff their stores more efficiently, or to understand the impact of having Santa Claus in the mall during Christmas. The possibilities are practically endless.

The Market for Big Data

Location driven products and services like the platform described above, have (in part) given rise to a dramatic increase in the amount of data captured, transmitted, and processed. In fact, data sets are now so big and complex that traditional data processing software and servers cannot handle the workload. These massive data sets, known as “Big Data”, have created a market need for companies that can capture, transmit, and analyze Big Data in real-time.

According to Inpixon, a staggering 90% of the world’s data has been created within the past two years; clearly the Big Data market is real and growing. Correspondingly, the market for Big Data technology and services is estimated to reach $48.6 billion by 2019; the demand for Big Data analytics is expected to grow to roughly $14 billion by 2017.

Inpixon (formerly Sysorex) sits at the intersection of Big Data and IoT. Their products and service offerings allow companies and governments to effectively capture and use Big Data. Inpixon provides an unobtrusive indoor positioning analytics solution using passive sensors that monitor airwaves and everyday ping traffic emitted by mobile devices.

In other words, Inpixon has the potential to fill a very big void in a very big market.

To put all of this in perspective, Amazon.com was able to reach the acme of the e-tail industry largely because it was able to effectively capture and analyze customer data. This data was used to streamline its business and create more effective marketing campaigns.

Now, for the first time ever, brick and mortar retailers will have access to that same kind of data that made Amazon.com so powerful, thanks to Inpixon. This is precisely why their technology can completely disrupt a massive market. The value proposition is overwhelming. The possibilities don’t begin and end with retail. Think about airports, casinos, hospitals, banks, stadiums and even theme parks.

Inpixon’s customers include U.S. Army, the U.S. Navy, the City of Seattle, Premera Blue Cross, Gilead Sciences, and E&J Gallo Winery. Clearly, there are a number of other vertical markets that Inpixon has just begun to penetrate.

Our belief is that Inpixon will establish itself as a leader in the market for IoT and Big Data technology and services, which is why we believe the company represents a compelling investment opportunity at the current valuation.

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SOURCE: Sylva International, LLC

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