Keen Social Announces Expansion into PR, Strengthening Its Position as a Leading Multicultural Marketing Agency

Keen Social expands its capabilities by integrating public relations with its data-driven social media strategies, led by LGBTQ+ CEO Esteven Gamez.

Long Beach, California, United States – October 7, 2024 —

Photo Credit: Jesse Mar of Keen Social LLC

Keen Social Expands Services to Include Public Relations

Keen Social, a multicultural digital marketing agency based in Long Beach, California, has announced the expansion of its service offerings to include public relations, making it one of the few agencies that excels in both social media and PR strategies. Founded by Esteven Gamez, a Latino LGBTQ+ entrepreneur, Keen Social has already made a name for itself by leveraging data analytics and social listening to guide its creative marketing efforts. This new PR capability marks a significant milestone in the agency’s growth.

“We’ve always believed in a holistic marketing approach—where data informs creativity,” said Gamez. “Now, with the addition of public relations, we can offer clients a fully integrated strategy that bridges the gap between PR and social media, ensuring brands tell a consistent story across all platforms.”

New Leadership to Drive PR Growth

In a move to solidify its public relations expertise, Keen Social has brought on seasoned PR professional Cynthia Cruz to lead this new division. Cynthia’s public relations and communications background adds depth to the agency’s already robust service offerings, ensuring that brands connect with their audiences through social media and reach them through traditional media channels, such as press coverage and media relations. With over fifteen years of background in PR, marketing, and advertising with a multicultural, tourism, and hospitality focus, Cynthia brings much of her passion to her work. She has worked for top brands and destinations such as Visit Santa Monica, Visit Greater Victoria, Netflix, HBO, Toyota, and Mattel.

“Our clients no longer have to choose between focusing on PR or social media,” explained Gamez. “We’re uniquely positioned to offer both and have the data insights to prove what works across each channel.”

A Data-Driven Approach to Public Relations

Keen Social is known for its innovative use of data to drive marketing campaigns, and this same approach will be applied to public relations. Using social listening tools and data analytics, the agency can identify trends, consumer sentiment, and relevant news cycles to inform its PR strategies. This data-driven approach allows Keen Social to create PR campaigns that are timely and relevant and more likely to engage diverse audiences.

“With our new PR offering, we’re going beyond traditional media outreach. We’re identifying what’s trending and creating campaigns that speak directly to the communities we serve,” said Gamez.

A Commitment to Diversity and Inclusivity

As an LGBTQ+ and Latino-owned business, Keen Social has always prioritized diversity and inclusivity. The agency’s mission is to help brands connect meaningfully with multicultural audiences. This commitment is essential in today’s media landscape, where consumers increasingly demand authentic representation.

“Diversity isn’t just a buzzword for us; it’s the core of what we do,” said Gamez. “We’ve built a team that reflects the communities we serve, and our clients trust us to bring their message to those audiences in a way that feels authentic and engaging.”

Keen Social has worked with clients in various industries, including tourism, entertainment, automotive, and non-profits. Their multicultural marketing strategies have helped brands like the Queen Mary in Long Beach connect with local and international audiences.

A Personal Journey of Leadership and Innovation

Esteven Gamez’s journey as a Latino LGBTQ+ entrepreneur is integral to Keen Social’s success. Growing up in Texas, Gamez found few role models in marketing or advertising who looked like him. This lack of representation motivated him to create Keen Social, a company that would not only excel in digital marketing but also inspire other underrepresented groups.

“Growing up, I didn’t know anybody in marketing and advertising, especially considering I’m Hispanic,” Gamez shared. “It was rare for our community to have an education or a career in a creative field. I wanted to build something that would inspire the younger version of me and the many Hispanics and LGBTQ+ youth who deserve to see themselves in creative, impactful careers.”

Looking Ahead: Growth and Empowerment

With the addition of public relations, Keen Social is poised for even more significant growth. The agency remains focused on helping brands leverage data and creativity to engage diverse audiences while empowering a new generation of marketers. Keen Social’s approach to PR will reflect the same core values that have driven its success in social media: a focus on authenticity, diversity, and measurable results.

“Public relations and social media should work together seamlessly, and that’s exactly what we’re offering our clients,” said Gamez. “This expansion allows us to take our storytelling to the next level while continuing to deliver the data-driven strategies we’re known for.”

About Keen Social

Keen Social is a multicultural digital marketing agency specializing in public relations, social media strategy, and data-driven marketing solutions. Founded by Esteven Gamez, an LGBTQ+ Latino entrepreneur, Keen Social connects brands with diverse audiences through innovative campaigns that merge creativity and analytics. The agency serves clients across various industries, including tourism, entertainment, and automotive. Based in Long Beach, California, Keen Social is committed to promoting diversity and inclusivity in all aspects of its work.

Media Contact

Keen Social
Website: www.keensocial.com
Instagram: @KeenSocial
LinkedIn: Keen Social
Twitter: @KeenSocial
Facebook: @KeenSocialAgency

Contact Info:
Name: Esteven Eduardo Gamez
Email: Send Email
Organization: Keen Social
Website: http://www.keensocial.com

Release ID: 89143064

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