Landlubber Announces Re-establishment Of Their Historical Brand O Jeans

When you put on a pair of Landlubbers, you’re putting on a little bit of history.”

Miami FL, United States – July 31, 2019 / / —

Landlubber Jeans and David Douenias are pleased to announce that the iconic brand which will launch under the landlubberjeans.com name will be live in about a week. The company has the exclusive names right to offer landlubber jeans and will be sold via the website and eventually sold via retail and wholesale.

David is associated with some of the best-known brands in the United States and involved in fashion for more than two decades.

The slogan points to the past pre-eminence of the brand: “When you put on a pair of Landlubbers, you’re putting on a little bit of history.”

According to David, “Landlubber, a 1960s brand of hip-hugging bell-bottoms in which your bellybutton and everything else stuck out, making you look and feel incredibly groovy, are being reintroduced into department stores. We also offer bellbottoms and retro-inspired jeans in our fashion line. Their development parallels a revival of 60s styles, providing proof of the cyclical nature of fashion and questionable taste. The new jeans are for a generation that has never worn bell-bottoms.”

More details are available at https://www.nytimes.com/1990/06/26/style/patterns-168890.html

At its peak in the mid-1970s, Landlubber had retail sales of about $100 million. Since 1979, however, no Landlubber products have been made in this country, although some were manufactured overseas. Throughout the 1980s business was dormant, America had become a Levi’s 501 (straight leg) and Guess (modified peg leg) kind of place. The new Landlubbers are manufactured by Old Boy Network in Greensboro, N.C., under a license agreement from Hoffman Apparel, which owns the rights to the name.

Landlubbers, were initially distributed to Army-Navy retail stores in unisex sizes, have been redesigned. They are no longer as low-rise and as hip-hugging. They are also not as wide at the bottom or the knee; none of that ‘elephant bell’ look that represented the last evolution of the bell-bottom in the late 1970s. Some styles even have pleated fronts. The label will be available online only.

Contact Info:
Name: David Douenias
Email: Send Email
Organization: Landlubber Jeans
Address: 1610 NE 205th Terrace, Miami, FL 33179
Website: https://landlubberjeans.com/

Source:

Release ID: 88902943