Latin Urban Super Star Nicky Jam Joins The Bomberg Family

MIAMI, FL / ACCESSWIRE / March 21, 2017 / Bomberg watches and jewelry is proud to announce the newest addition to the Bomberg family: Latin Urban super star Nicky Jam has become the new friend of the Swiss watch & jewelry House. As mutual fans for one another, Bomberg is excited to be reemerging as one on this new endeavor.

Bomberg distinguishes itself by capturing demand as it happens, ready and willing to create exactly what the consumer desires. Nicky Jam had obstacles to overcome early on in his career but instead of giving up, he did what he had to do to distinguish himself from the rest. When things seemed to slow down for him in the USA, he decided to target his energy straight at his fans in Colombia and build up his fan base all over again. With persistence and tenacity, Nicky Jam was resurrected into a household name. The determination that Nicky Jam has shown is just the exact kind of heart and soul as well as values Bomberg is looking for in its partnerships and watches the brand creates.

Along with the partnership with Nicky Jam, the Swiss watch & jewelry House unveils two special edition pieces:

-The BOLT-68 Nicky Jam Quartz Chronograph: This timepiece comes in 45 mm diameter in black PVD and with a special black rubber strap. Its edition has been limited to 500 pieces world-wide. The chain & medallion are specific.

-The BOLT-68 Automatic 3 hands: A very limited edition of 100 watches world-wide. Besides the features of its quartz counterpart, this BOLT-68 Automatic 3-hands is available with a python strap.

Both time-pieces embellished with the “Fenix” the mythological bird that recycled its own life, igniting itself on fire only to reemerge from its ashes reborn, renewed, and very much alive – just as Nicky Jam.

BOMBERG IS MORE THAN A WATCH. IT’S A WAY OF LIFE

Bomberg Watches distinguishes itself by capturing demand as it happens, ready and willing to create exactly what the consumer desires.

BOMBERG is a newcomer to the World of Watches, first seeing the light of day in Neuchâtel, the cradle of the Swiss watchmaking industry, in 2012. But don’t let this fool you – the Brand has big ambitions and a clear message: BOMBERG is different.

ABOUT THE COLLECTIONS

Swiss made, strong, distinguished and unconventional, the collections reinterpret and completely overturn classic watchmaking rules to create unusual timepieces. The brand’s attention confirms its ability to reinvent the image in this industry. Through its quality and the particular attention given to every detail, the collections BOLT-68 and 1968 take the wristwatch to a new level opening up new horizons for its trend-setting wearer.

ABOUT BOMBERG

Creativity is the ability to think “outside the box” according to Rick De La Croix, Chairman of BOMBERG. His vision is to create and establish a longstanding watch brand with international exposure, creating a new, uncontested market space rather than competing in an existing one; a brand, which is not so much focusing on potential competitors, but rather concentrates on the needs and desires of its target community, capturing demand as it happens.

Media Contact:

Lucy Tallo
lucy@pr-ticular.com
+41 79 393 42 66
www.bomberg.ch

SOURCE: Bomberg

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