LifeApps Brands Inc. To Focus On Women’s Health and Personal Care Products

 

 

SAN DIEGO, CA / ACCESSWIRE / June 29, 2016 / LifeApps Brands Inc. (OTC: LFAP) (LifeApps), an emerging growth company and developer of m-health and wellness applications is looking to shift operations to focus the company’s attention to women’s health initiatives and personal care products.

LifeApps recently entered into an LOI with FemCap Inc. to bring the FemCap and FemmyCycle feminine health and hygiene brands under LifeApps.

FemCap products include the FemCap contraceptive device and the FemmyCycle menstrual cup. These feminine contraceptive and hygiene products are clinically tested and FDA approved. The products have health and wellness benefits over traditionally used contraceptive and feminine hygiene products. Additionally, they are more environmentally friendly (reusable), safe, and easy to use while providing cost savings over traditional products in their markets. In 2015 over 1200 clinicians and clinics were on FemCaps customer list.

FemCap products have both U.S. and international distribution. FemCap requires a prescription in the United States and is currently distributed via medical practices and is available without prescription internationally. FemmyCycle is a consumer product and is currently distributed online via Amazon.com, FemCap’s website and select retailers. We see great growth potential for both products by expanding the awareness of the health benefits of these innovative products through aggressive marketing and expanded distribution options.

LifeApps board and management continue to pursue its 90 day LOI with Femcap.

“LifeApps recognizes the tremendous importance that women represent in today’s healthcare and digital economies,” states, Robert Gayman, CEO of LifeApps. Women make up 80% of all healthcare consumer purchases and 93% of Over-The-Counter pharmaceuticals, additionally 92% pass along information about online deals or finds to others (Source, The She-conomy Marketing to Women Quick Facts).

LifeApps, as a part of its overall strategy, will begin streamlining its existing digital apps, including MDWorkout, its MD based fitness applications and its yoga apps to forums for women’s health and wellness communities. LifeApps will be evaluating how best to utilize its current health and wellness content as it moves towards new business models including personal care products.

LifeApps recently contracted with First Cornerstone, based in Del Mar, California, to provide advisory and relationship services on business matters including financing strategies, business development, negotiations, and accounting and financial reporting. First Cornerstone offers the benefits of years of knowledge and experience gained from working in executive management in such industries as medical device, healthcare, biotech and technology. LifeApps Board and Management continues to work closely with First Cornerstone on financing strategies and business models for the company.

About LifeApps Brands Inc.

LifeApps is a leading, authorized developer, publisher and licensee for Apple iOS iPhone, iPod Touch, and iPad and Android tablets on Google Play and Kindle Fire and Androids via Amazon Mobile Marketplace. LifeApps Brands is actively seeking strategic partnerships and acquisitions for products across a wide range of markets including medical, m-health and wellness.

For more information about LifeApps, please visit: http://www.lifeappsbrands.com

Forward-Looking Statements

This release contains “forward-looking statements” as that term is used under the federal securities laws. Such statements may be identified by the use of words such as “anticipate,” “believe,” “expect,” “future,” “may,” “will,” “would,” “should,” “plan,” “projected,” “intend,” and similar expressions. These forward-looking statements are subject to various risks and uncertainties that could cause LifeApps actual results to differ materially from those currently anticipated, including risks and uncertainties relating to the Company’s business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company’s filings with the Securities and Exchange Commission (the SEC) including the Company’s annual report on Form 10-Q filed with the SEC on May 23, 2016. The Company does not undertake to update these forward-looking statements.

Company Contact

LifeApps Brands Inc.
3790 Via De La Valle
Polo Plaza #116 E
Del Mar, CA 92014
info@lifeappsmedia.com
(858) 577-0500

SOURCE: LifeApps Brands Inc.

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