Local Business Directory Experts Says Business Retailers Must Think Differently

A local business directory expert talks about the importance of thinking outside the box when it comes to local business marketing.

Los Angeles, CA, United States – June 7, 2017 /PressCable/ —

The news for retailers across the nation has been grim lately. In fact, according to NBC news, last week saw 1,000 retailers shutter their doors for good to include giant big box stores like Radio Shack and Kors. The report goes on to say that since late 2016, over 100,000 people who work in the retail industry have lost their jobs.

And although the report concentrated on large retailers, the truth is that smaller, local shops are struggling too. But according to an expert from FindUsLocal.com, a local business directory that allows consumers to find local shops and restaurants easier than on the major search engines, there is an answer to the problem.

“The issue is that local business owners haven’t made the mental shift that’s required to reach today’s consumers,” he says. “Many small, local shop and restaurant owners don’t understand the importance of having an online presence in today’s technologically inspired world. Or they think they have to spend thousands of dollars on a website when that’s just not true.”

He’s talking about local business directories. These local directories allow consumers to search for local stores and eateries without having to wade through all the irrelevant results on the large search engines. And some of them, like FindUsLocal.com, automatically match the results visitors see with their immediate are by using GEO location technology. In other words, if a visitor logs on from San Diego, California, she will only see results from that area.

“It’s a game changer,” he says. “And the local business owners who make use of this new technology by listing their business on a quality local directory will do a lot to ensure their store doesn’t fall victim to the trend of store closings.

About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.

Contact Info:
Name: Matthew Hesser
Organization: FindUSLocal.com
Address: P.O. Box 880, Arroyo Grande, CA, Los Angeles, CA 93421, United States
Phone: +1-805-534-9800

For more information, please visit http://www.FindUsLocal.com

Source: PressCable

Release ID: 205601