Local Digital Coupons, Deals & Offers Program Launched by Accent Local Marketing

Accent Local Marketing releases information on how its new digital coupons and digital offers service changes lead generation for local businesses for the better. Further information can be found at http://www.accentlocalmarketing.com.

Allendale, United States – March 28, 2017 /PressCable/ —

Accent Local Marketing announces the launch of its new digital coupons and digital offers service for local businesses and franchises, set to go live in April 2017. For companies interested in lead generation and a steady flow of new customers, this new development will be worth paying attention to, as it’s set to shake things up.

Printed coupons and offers like Val Pak, and digital deals like Groupon don’t allow a local business or franchisee to build an email list or capture cellphone numbers for SMS text message lists. The President of Accent Local Marketing, Tom Wilson, makes a point of saying “things are going to change when our digital coupons and digital offers service launches”.

Tom continues… “Capturing a customer’s demographic data, email, and cellphone allows a business to market and provide offers and discounts to customers long term, which increases the lifetime value or LTV of a customer. Most coupon or digital offer advertising is a one off, because no customer data is captured. Having a customer’s demographic information like age, location, and contact information etc., is a huge benefit to local businesses and allows for future refined ad targeting. Capturing customer emails and cellphone number builds an asset that the business can use to market to these customers again and again.”

There are many ways to entice customers to spend money. Birthday clubs, sweepstakes, and coupons are a great way to get new and old customers in the door. Many local businesses have coupons, birthday clubs, and may do sweepstakes, but use methods that have grown stale and don’t gather customer information. Using a social network like Facebook or Instagram, is a refreshing way to advertise and get a consistent flow of more customers and sales. A growing number of people are using their cellphones to access social networks and search for local businesses . It’s important to have a mobile advertising component to deliver coupons and offers. Some business may have tried advertising on social networks with little traction. Experienced lead generation companies can target the perfect customers to funnel to local businesses at a low customer acquisition cost.

Birthday customers, for example, are among the highest value customers. For restaurants, the average birthday guest spends $78 per table, and 70% of people eat out on their birthday, according to the National Restaurant Association. Birthday groups generally bring more diners to eat out then regular customers. Other local businesses can benefit by making digital offers and coupons available for potential customers like salons, golf driving ranges or lessons, florists, etc.

43% of diners are looking for looking for deals or coupons most of the time when they dine locally, and 38% of diners report that they sometimes look for deals before choosing a place to eat out. A full 81% are either sometimes or most of the time are looking for a coupon before they pick a place to eat according to Retail Me Not. Also, 85% of people are using the internet to locate deals, including using their cellphones looking for mobile offers.

“Today’s potential customers are conditioned to search for a deal when they dine or shop, regardless of whether it’s a special occasion, or not. When it comes to advertising on social networks, it’s very easy to spend a lot of money for very little results. Yet, a local business must stay competitive by seeking out more customers online, so it’s important to select a lead generation company with fully developed and tested programs.” explains Tom.

To find out more, visit https://www.youtube.com/watch?v=PDwaLfHOQEI

Accent Local Marketing was established in June 2012, and has it has always aimed to help businesses acquire more customers at a lower cost.

Many companies don’t know how to properly utilize on social networks to acquire a steady stream customers. This alone is why Accent Local Marketing developed its digital coupons and digital offers service.

Once again, the digital coupons and digital offers service is set to launch April 2017. For more information, visit Accent Local Marketing’s website at http://www.accentlocalmarketing.com

Contact Info:
Name: Tom
Organization: Accent Local Marketing
Address: 62 Park Avenue, Allendale, NJ 07401, United States
Phone: +1-201-654-0650

For more information, please visit http://www.accentlocalmarketing.com

Source: PressCable

Release ID: 180838