Local Marketing Expert Urges Business Owners to Verify Their Local Listings

An expert in local marketing says that unless small business owners create local listing the right way, it could do more harm than good.

Arroyo Grande, CA, United States – February 27, 2018 /PressCable/ —

An expert in local marketing is urging small business owners to check their local listings to ensure their accuracy. He says if they’re not consistent, it may be harming their sales.

“A lot of people have heard about the benefits of creating a free local business listing,” says a spokesman from FindUsLocal.com, a small business directory that offers free local listings to business owners to help them get an online presence. “But unless they do it the right way, it could backfire and do more harm than good.”

He says that business owners should list their shop or restaurant on more than one small business directory, but it’s important to enter the information exactly the same in each and every local listing. “Some people enter the information haphazardly and that can mean trouble for the businesses search engine rankings,” he says. “For example, if someone were to enter their business name and include a “Inc.” on the end of it on some local listings and not on others, it would confuse the search engine spiders and the local listings wouldn’t be attributed to their shop.”

In other words, he says that when entering the business name, address, phone number, and website, local business owners should use the exact same information on every free local listing they create.

“It pays to include a free online local listing in the local marketing strategy, but only if you do it right,” he says.

About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.

Contact Info:
Name: Matthew Hesser
Organization: Find Us Local USA Business Directory
Address: P.O. Box 880, Arroyo Grande, CA, Arroyo Grande, CA 93421, United States
Phone: +1-805-534-9800

For more information, please visit http://www.FindUsLocal.com

Source: PressCable

Release ID: 304960