Local Search Directory Expert Tells Business Owners to Optimize SEO for Holidays

An expert in local search advises local business owners to up their SEO game in order to get the most from holiday shoppers this year.

Los Angeles, CA, United States – November 14, 2016 /PressCable/ —

Local search is becoming more important to local business owners who are trying to compete with online retailers, especially during the upcoming holiday sales events. And one local search experts is trying to educate those business owners on how to do it best.

“Although being in a local search directory is important,” says the spokesman from FindUsLocal, a local business directory that uses GEO technology to match visitors experience with their location, “but in order to get the most from it, business owners must take some other steps.”

He says it’s important that when business owners list their companies on local search engines, they use the same NAP, which stands for name, address, and phone number, on all the listings. “If they don’t,” he says, “it will confuse the search engine spiders and do more harm than good.”

Other experts agree including Moz, which says that the number one negative local ranking factor is a listing that is detected as a false business location. And a mismatched NAP is the third biggest negative local ranking factor.

“This is such an easy step,” says the spokesman, “But too many business owners say they don’t have the time to claim and fix their business listings. But until they do, those listings aren’t doing their local SEO efforts any good.”

The spokesman also says that business owners should have an active social media presence and ask customers for reviews, because both of these are needed to get the best local search results.

“The holiday shopping season is has already begun, and if local business owners want to have a great season, they should immediately get listed on a local search directory, and then take the additional steps to ensure they’re optimized for local SEO.”

About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.

For more information, please visit http://www.FindUsLocal.com

Contact Info:
Name: Matthew Hesser
Organization: FindUSLocal.com
Address: P.O. Box 880, Arroyo Grande, CA
Phone: (805) 534-9800

Release ID: 146029