Loon Redefines ‘Streaming TV Transparency’ for Automotive Marketing

Loon Advertising has announced a partnership with Amazon to provide a purpose-built suite of targeted, streaming TV solutions for Tier 3 automotive dealerships.

Florida, USA, January 21, 2025 — Loon Advertising has announced its partnership with Amazon to deliver a purpose-built suite of targeted, transparent, and performance-driven Streaming TV solutions for Tier 3 automotive dealerships. By combining dealership first-party data with real-time matchbacks and ad exposure-to-action tracking, the partnership enables dealerships to shift ad spend from non-measurable channels, like linear TV and radio, to addressable OTT and streaming audio platforms.

A New Era of Ad Efficiency

Local dealerships face challenges in optimizing ad spend, tracking the impact of ads on sales, and leveraging inventory feeds for personalized creative at scale. The Amazon-Loon partnership addresses these issues with:

• Amazon-First Data Leadership: Organize and match dealership customer data with Amazon’s audience insights for unmatched targeting.
• Dynamic Creative at Scale: Produce thousands of customized display and video creative variations for greater impact.
• Real-Time Matchbacks: Link ad exposure to consumer actions, ensuring true accountability and transparent attribution.
• Full-Funnel Solutions: Drive demand with a tech stack tailored to dealership needs.

Streaming Media: A Game-Changer

As consumers increasingly engage with streaming platforms, the partnership positions OTT as a powerful complement to traditional media. By integrating streaming TV with direct mail, paid search, and audio, dealerships can confidently reach target audiences while improving campaign attribution.

Delivering Results for Dealers

“We’re department agnostic. Whether it’s selling more parts, driving ROs through the service lane, or closing more deals, our goal is to help you achieve yours,” said James Klaus, President of Loon.

Dealerships using Amazon and Loon’s streaming strategies get:

Efficiency: Replace outdated, unmeasurable channels with data-driven attribution.

Optimization: Reallocate ad spend in real-time for maximum ROI.

Incremental Reach: Avoid ad fatigue by reaching new customers with trackable channels.

Why Dealerships Choose Loon

Dealerships trust Loon for its focus on Amazon Auto and its suite of data-driven streaming solutions. With Amazon’s data leadership at the core, Loon delivers tailored campaigns designed to replace ineffective channels with measurable strategies that drive results.

More information about Loon Advertising can be found on their website. Alternatively, a representative can be contacted directly using the information provided below. 

Contact Info:
Name: James Klaus
Email: Send Email
Organization: Loon Advertising
Address: 830 A1A N Suite 13-180, Ponte Vedra Beach, FL 32082, USA
Phone: 406-595-4818
Website: https://www.loonadvertising.com/about/

Release ID: 89151069

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