Lorita Kimble Selected To Open Authority Media Agency Serving The Baltimore Area

KNew Media Group opening to help entrepreneurs in the Baltimore Washington Metro area market create authority positioning for their business. Lorita Kimble was selected after international search.

Baltimore, USA – January 28, 2016 /PressCable/ —

Online Media Strategist, Lorita Kimble, was selected to open an authority media agency in Baltimore that will focus on serving the Baltimore Washington DC metro market.

Kimble’s agency, KNew Media Group will help entrepreneurs position themselves as an authority in their market using different forms of media.

“I’m trilled to add this division to our online marketing suite and excited to start this new adventure…” said Kimble.

Times are changing and to attract attention to a brand, a business owner needs to not only promote their business, but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people.

Authority marketing tactics are gaining mainstream appeal, and businesses leaders are talking about it.

John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business. “

A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”

Daniel Newman, a contributor for Forbes Magazine wrote in an June article, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.

The demand for authority marketing and position services is growing due to the recent media coverage, and KNew Media Group will service that need.

For more information on Lorita Kimble and KNew Media Group please visit KNewMediaGroup.com or call 443-261-9200.

For more information about us, please visit https://knewmediagroup.com/

Contact Info:
Name: Lorita Kimble
Organization: KNew Media Group
Phone: 443-261-9200

Release ID: 102282