Loyalty Systems Interface With Point of Sale Software

?Loyalty cards and Retail Express POS systems capture and provide valuable information to the retailer about customer buying habits allowing them to offer an incentive to customers to return to the store.

Brisbane, Australia – August 15, 2015 /PressCable/ —

Managing a loyalty system for retail used to be a nightmare, but with modern technology and the latest in point of sale software, this is no longer the case. Scanning a customer’s loyalty card into a retail point of sale system gives the retailer the opportunity to collect information on the customer’s brand preferences, purchasing habits and demographic information as well as calculating accumulated spend. This information can then be used for a number of marketing purposes.

Using Retail Express POS, retailers have access to information from customer loyalty card transactions and can create advertising and marketing campaigns to be directly targeted to the audience considered the most receptive.

Retailers can provide their customers with their own personal loyalty card, which is associated to their Retail Express Account Number and branded with their company’s logo and information. Once the customer is in-store, they can scan the barcode with the Retail Express POS and begin collecting information as the customer returns each time.

The customer intelligence reporting can conduct a powerful search using any combination of the following:

– Purchases between certain dates.

– No purchases between certain dates.

– Spent more or less than a particular dollar value.

– Accrued more or less than a certain number of points.

– Have purchased particular products.

– Have marketing profiles such as: have a birthday during a particular month, live in a certain geographical area, is a member of a particular group.

The uses for this data are simply endless and can help to communicate more effectively with the customer by email, mail or phone.

Reward opportunities are also endless including:

– Applying points as ‘tender’ to pay for goods.

– Automatically assign discounts for customers depending on their spending pattern.

– Manually apply discounts to groups of customers.

– Generate thousands of gift vouchers at a time.

– Applying bonus points as incentives to re-visit or re-purchase.

Gathering and collecting all this information, its management and secure storage is no longer the nightmare it used to be. Retail Express is designed to take the process further than just recording the sale, and taking the money at the check out. As with it’s compatible product Xero, it is cloud based, so all data is accurate and live. Point of sale, stock inventory management, web store management and CRM are all rolled into one powerful system thereby allowing the retailer to focus on their passion rather than the system.

For more information on Australia’s market-leading cloud based retail operating software, Retail Express, visit: http://retailexpress.com.au/

For more information about us, please visit http://retailexpress.com.au/

Contact Info:
Name: Bamik Hambaz
Organization: Retail Express
Address: Suite 167, 192 Ann Street,? Brisbane, QLD, Australia 4000
Phone: +61 (07) 3117 0530

Release ID: 89148