Make Proper Adjustments for Vertical Screen, Augusto Beato Urges Video Ads Creators

September 19, 2018 – – In light of YouTube’s announcement that it will launch a new vertical ads format, Portland SEO’s Augusto Beato emphasized the need to give content a native feel to the screen.

Youtube’s move is a bid to better engage users on its mobile platform. “Create content and experiences for mobile first, instead of a desktop view applied to mobile,” Beato advised video ads creators. “It’s not just about cropping an old bit of content to fit a new one.”

Beato, the CEO of Portland SEO, added that it is also important to view the content the same as any other, just shot differently.

To learn more on how Portland SEO could help optimize video ads for the mobile screen, click here. Augusto Beato could also be reached through this link.

YouTube’s increased focus on the vertical format signals the increasing importance of creating true video content for the mobile screen. There is an increasing interest in vertical stories format ads on competitors such as Instagram and Facebook, which have also implemented the vertical format.

One brand which has already test piloted the new format is Hyundai, which used vertical videos to introduce its new SUV. The adjustment allowed the brand experience a 33 percent increase in brand awareness and a 12 percent lift in consideration for its product.

With vertical video ads, brands can experiment with new creatives designed for vertical video or take existing ads and work them seamlessly into a vertical environment.

Once brands get their vertical video content act together, they can then look at leveraging all mobile digital channels more effectively from YouTube to Instagram and Facebook.

###

Contact Portland SEO:

Augusto Beato
(503) 278-5580
info@portlandseo.net
111 SW 5TH AVE
Suite 3100,#3102
Portland, OR 97204

ReleaseID: 60021929