Marketing Executives Turn to the Photo Art World to Help Generate Interest in Luxury Items

In the latest effort to increase sales and bring attention to their products, marketing executives are now turning to specialized photo art.

New York City, N.Y. , United States – May 7, 2015 /PressCable/ —

Marketing executives, who are always on the lookout for new ways to get people to buy their products, have recently turned their eyes to the world of art and art photos to help them accomplish that goal. Fine art, and art photos which have historically been used to satisfy collector’s visual appetite, is now fair game for marketing luxury items and products to people of influence. And studies have shown that it works.

Fine art in all mediums can produce a visceral response in people and the nature of art tends to stimulate the pleasure centers in humans, which is closely related to buying. This fact is being put to the test as more companies, like Lincoln Motor Company, Ketel One, and even many hotel chains are capitalizing on the trend. The corporations are using fine art and fine art photos to help promote and sell their products. Fine art is a naturally suited companion to products in the luxury realm, because the people purchasing these items are also familiar with the art. The theory behind the move is that if people love the art, they will also love the product it is tied to, and that will make them purchase it solely on an association.

Artists like Matthew Hesser at California Fine Art is a photographer who is willing to allow his art to be used in marketing campaigns. “Beautiful art is like food for the soul,” he says. “And if I can help provide some of the nourishment that feeds the spirit and our emotions, then I think that helps to make the world a little better place.”

Art and advertising both depend on that emotion to elicit a response, and the coupling of the two, especially in people who are more apt to appreciate it, is a no brainer. In order for art to be a successful addition to a marketing campaign, the art must grab and then hold the viewer’s attention. Multiple studies have shown that when advertisers use stock photos and other uninspired work, they don’t see a rise in purchases.

Marketing executives are always looking for something special or that something extra that separates their products from the competition’s. And since artists have a way of seeing and capturing things differently than most people, those images make people stop and take a look. And if the image happens to be tied with a product, the pleasure someone receives from the art will be associated with the product. That is exactly what marketing executives are banking on.

About California Fine Art: Matthew Hesser is a California photographer and marketer who specializes in photorealistic photography and HDR process photo artworks. His work can be viewed at CAFineArtPhotos.com.

For more information about us, please visit http://www.CaFineArtPhotos.com

Contact Info:
Name: Matthew Hesser
Email: mjh2800@gmail.com
Organization: CAFineArtPhotos.com
Address: P.O. Box 880, Arroyo Grande, CA 93421
Phone: 805-534-9800

Release ID: 81371