Marketing Resource Management 2017 Global Market Expected to Grow at CAGR 12.19% and Forecast to 2020

WiseGuyReports.Com Publish a New Market Research Report On – “Marketing Resource Management 2017 Global Market Expected to Grow at CAGR 12.19% and Forecast to 2020”.

Pune, India – October 5, 2017 /MarketersMedia/ —

The analysts forecast the global marketing resource management market to grow at a CAGR of 12.19% during the period 2016-2020.

MRM software is a software that helps in managing marketing operations effectively based on MRM processes. The primary functions of MRM are marketing planning and budgeting, asset management, project management, and content management. These systems also help connect an organization’s marketing departments. Organizations use MRM systems to understand the buying criteria of consumers and to market accordingly. The benefits of MRM software are shown in the following exhibit.

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Covered in this report

The report covers the present scenario and the growth prospects of the global marketing resource management market for 2016-2020. To calculate the market size, the report discusses the major drivers that are influencing market growth, the current challenges faced by vendors and the market, and the key emerging trends that are affecting the current and future market scenarios.

The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA

The report, Global Marketing Resource Management Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
• BrandMaker
• BrandSystems
• IBM
• Infor
• Microsoft
• SAP
• SAS Institute
• Teradata
• Workfront

Other prominent vendors
• Elateral
• Adnovate
• Adobe Systems
• Capital ID
• Censhare
• Code Worldwide
• Direxxis
• MarcomCentral
• Oracle
• Saepio

Market driver
• Growing need for improvement in market response and customer digital experience.
• For a full, detailed list, view our report

Market challenge
• Lack of comprehensive integration strategy and Interoperability issues.
• For a full, detailed list, view our report

Market trend
• Emergence of location-based marketing.
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

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Table Of Contents – Major Key Points

PART 01: Executive summary
• Highlights

PART 02: Scope of the report
• Market segmentation
• Vendor selection
• End-users
• Summation errors
• Recommended reading

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights
• MRM evolution
• Five competency areas of MRM

PART 05: Applications of MRM
• Marketing reporting and analytics
• Project management
• Financial management
• Capacity management

PART 06: Market landscape
• Market overview
• Global MRM market
….

PART 08: Market segmentation by deployment
• Global MRM software market by deployment 2015

PART 09: Geographical segmentation
• Global MRM market by geography
• Americas
• EMEA
• APAC

PART 10: Buying criteria
• Buying criteria

PART 11: Market drivers
• Increasing use of marketing for product launches
• Growing need for improvement in market response and customer digital experience
• Improved regulatory compliance on digital asset licenses
• Surging demand for higher ROI and control of digital assets

PART 12: Impact of drivers

PART 13: Market challenges
• Lack of comprehensive integration strategy and interoperability issues
• Increases risks related to data security and privacy

PART 14: Impact of drivers and challenges

PART 15: Market trends
• Increasing omnichannel marketing
• Emergence of location-based marketing
• Growing need for improved IT asset lifecycle visibility

Continue…….

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Source: MarketersMedia

Release ID: 246467