Mike Marko Publishes New Post about the Advantages and Disadvantages of Snapchat

March 22, 2019 – – Mike Marko, founder, and owner of Cincinnati, Ohio based IM Consultant Services has announced that he has recently published a blog post titled, “The Advantages and Disadvantages of Snapchat”. He has perceived that more and more people have been expressing their doubts on whether using Snapchat is really worth the time and effort. Many now think Snapchat is just used for fun — such as for taking selfies or sending pictures and videos. Its users are now mainly focused on personal communication or interaction.

That’s the reason why he made this new blog post on the advantages of Snapchat. Marko wanted to give entrepreneurs and business owners an idea of how they can use Snapchat for promotion.

According to Marko, Snapchat is creating a buzz in marketing circles. That has recently caused many entrepreneurs and business owners to wonder if they should be including Snapchat in their social media marketing campaign.

“When I started marketing online, I didn’t pay Snapchat too much attention myself,” says Marko. “I was primarily focused on Facebook because that was what I knew. And it turned out that was a huge mistake. I should have been using Snapchat too. If I had started doing that earlier, I’m sure I would have gotten even more out of it.”

Marko says that Snapchat has serious marketing potential. But in order to get the most out of it, entrepreneurs and business owners need to know how the social media app works. That’s why his new blog post discusses what Snapchat is before it talks about the Snapchat advantages.

According to Marko’s new blog post, Snapchat is a photo-messaging and mobile application that deviates from most others by invoking time-sensitivity for all posts. That is, it allows users to share photos and videos that self-destroy after a given time period. This means that all posts shared by users will be auto-deleted and gone forever after expiration of the time limit set by the original poster.

Marko notes that at the moment, Snapchat has over 350 million active users. This is significant as it tells brands they have an opportunity to reach a lot of potential customers on the platform. Again, this is dependent on them knowing how to use it, Marko points out.

Just like Instagram, this social media app mainly focuses on graphics. That means users chiefly post pictures and videos. Also, it uses geofilters that allow its users to express themselves in a fun, lively way. According to Marko, this is one way the app’s developers are fulfilling their slogan: “Life is more fun when you live in the moment.” Their users can enjoy different features such as emojis, stickers, lenses, and filters to improve the quality of their pictures.

Marko’s blog post says that Snapchat is considered one of the best mobile camera applications. The Snapchat community is also extremely active, which is just one of the benefits of Snapchat for marketers. More than 400 million Snapchat stories are created per day. An estimated 20,000 photos are shared every second, with users spending 25-30 minutes per day on the app.

To use it for marketing, Marko says that people have to think of Snapchat as a great social media app for visually promoting products. In addition to that, it can be powerful when building a brand and getting attention for it across social media.

Marko advises marketers to make the most of Snapchat features like geofilters and text in posts for this. He also urges them to work with the time-limited nature of the platform’s content instead of working against it. The idea of having shared photos and videos deleted after a short time can give marketing content a special appeal. Users may feel more urgency about viewing a brand’s marketing material because it’s only available for a limited time.

In addition to that, Mike Marko sees the opportunity to capitalize on the age of Snapchat’s users. He notes that 71% of Snapchat users are under 34 years old. That covers a big part of the target markets of most entrepreneurs.

Snapchat even allows its users to know who took a screenshot of what they shared. This will give entrepreneurs and business owners an idea of what their potential customers want to see.

Lastly, Marko says that the most important advantage of Snapchat is that it allows its users to share content on different social media platforms. This gives brands an opportunity to integrate their Snapchat marketing into the rest of their social media promotions.

Marko’s blog post also talks about the disadvantages of using Snapchat. He says that though there are advantages to marketing on Snapchat, there will be disadvantages as well. This has to be discussed because entrepreneurs and business owners must have an idea about Snapchat’s limitations, said Marko.

According to Marko’s blog post, the biggest of the disadvantages of Snapchat is also one of the biggest advantages of Snapchat. Namely, Snapchat content is designed to self-destruct. It leaves its users no trace of what they shared, unless they take a screenshot and save it in their phones. Hence, entrepreneurs and business owners have to share it repeatedly for it to be available for others to see.

Aside from that, Marko also says that Snapchat cannot let users post comments or like photos or videos, unlike other social media like Facebook and Instagram. It can’t give them the exact reaction of their audience to the content that was posted.

Finally, Marko notes that Snapchat is currently only an iPhone and Android app. It gives you a limited audience as well. He concludes his blog post with a note about the cost of advertising on this social media app.

Those who are interested in the topic can follow Marko to his website to read this and other posts that he has published on digital marketing. He states that anyone who is looking for qualified and experienced SEO and similar services can come to him and his team. Marko and IM Consultant Services are willing to schedule consultations with business owners in need of assistance.

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For more information about IM Consultant Services, contact the company here:

IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451
Cincinnati, OH 45262

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