Mike Marko Publishes Post on How to Use Facebook for Marketing Effectively

July 26, 2019 – – Mike Marko with IM Consultant Services in Cincinnati, Ohio has just announced the publication of his new post about how to use Facebook for marketing. He says that this article is dedicated to those business owners who are having a hard time using Facebook for marketing their businesses. He further says that for beginners, it can be hard to manage their business page and expect to see progress immediately. In this context, he states that progress is measured by an increasing number of likes, comments, and followers.

Marko tells his readers not to despair if they fail to see progress soon after they start using the platform. He mentions that with how many businesses are now using Facebook to promote themselves, it can be difficult to stand out. He also mentions that it is fairly easy to make mistakes in Facebook marketing. In his article, Marko discusses Facebook marketing strategy and how to use this platform for business for optimal results. He also recommends learning about how Pervasive Presence can help to improve their overall strategy for marketing.

If business owners are having difficulty getting sales, comments, and likes, Marko’s advice is to change their game plan. He says that sticking to an outdated business plan makes a page unattractive and boring to audiences. Marko talks about Facebook marketing solutions for this problem in his blog post. His advice is to use various strategies to get the attention of consumers and increase customer engagement.

The first piece of advice that Marko gives to business owners is to create an awesome profile. He says that a profile needs to look attractive and complete with necessary information. “If a profile is engaging, it draws customers’ attention,” Marko asserts. He urges business owners to always keep in mind that a profile represents the brand and business. If a profile is incomplete, it may make it look like the business is a scam. In creating a great profile on Facebook, Marko says that it is important to use a high-quality and compelling profile and cover photos. “That is one way of attracting followers,” Marko notes. Besides, those photos should be unique, recognizable and complement the brand colors.

“Another tip for creating an awesome profile is to complete the About section,” Marko advises. He urges online entrepreneurs to write an informative business description in the About section of their Facebook pages. The website link and contact details should be included so customers can contact the business owner with ease. Moreover, it is also beneficial to include the location of the business on Facebook Places. If that is included in the About section, customers can check in when they are in the store. Another advantage is that there’s a possibility to link the page to customers’ posts so that their friends can see it.

Marko also discusses using and customizing the Call-to-Action (CTA) button. He mentions that customers can click on the CTA to do things like visit the business’s online store and its website. Business owners can choose from these options: Sign Up, Shop Now, Book Now, Use App, Contact Us, Watch Video, and Play Game. Marko also notes that there is a rule that when someone visits a Facebook page, businesses have only 3 seconds to make a good impression on them. Marko suggests to business owners that they use these 3 seconds to let customers know what their businesses do, how these businesses can help them, or how they can buy the product or services they offer.

“Aside from creating an awesome profile, the next thing to consider in how to use Facebook for business marketing is to level up posts and content,” Marko states. He claims that great content gets followers to stay on a business page. If the content entertains them, they will most likely stick around. In addition to that, great content can also lure in users who have not discovered the page yet. Marko urges business owners to level up their posting strategy by taking these things into account.

Alongside creating an awesome profile, Marko suggests using sponsored posts. He notes that posts that use sponsoring will most likely appear in followers’ feeds, and even on the feeds of users who are not yet in the circle. When choosing the audience for such posts, Marko suggests including only the demographics, psychographics, or other parameters that tell Facebook who the relevant followers are. He also suggests to business owners to sponsor posts that followers need to see, like discounts, events, offers, and contests. They have to make sure that those are interesting and prompt customers to click on them.

“Another thing to include in a Facebook business plan is live streaming,” Marko notes. He says that users get notifications whenever a business account is live. He urges business owners to show what they think customers want to see in their live streams. He also says they should do the same for their other content. In particular, Marko advises using compelling, short but meaningful images and videos. He says that most customers will be bored by a 10-minute long video. Thus, Marko urges marketers to keep their videos short for more engagement.

With services including social media marketing, search engine optimization, and website design, Marko and his company IM Consultant Services help small and medium-sized businesses. Marko also helps business owners by regularly providing tips, information, and advice on various aspects of digital marketing, one of which is Facebook marketing.

Business owners who are interested in learning about various topics on marketing are free to learn from Marko’s official website. He always provides articles that discuss various aspects of digital marketing, such as email marketing, social media, affiliate marketing, how to blog, and more. Anyone interested in gaining such knowledge can visit Marko’s website and choose from a comprehensive selection of digital marketing topics.

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For more information about IM Consultant Services, contact the company here:

IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451
Cincinnati, OH 45262

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