Mobile Analytics Market 2019: By manufacturers, Type & Applications, Global status and Forecast 2013-2023
Key Players And More Are Profiled In The Terms Of Product Picture, Specification, Capacity, Production, Price, Cost, Gross, Revenue, And Contact Information.
Pune, India – February 28, 2019 /MarketersMedia/ —
Mobile Analytics Industry
Description
According to Stratistics MRC, the Global Mobile Analytics Market is accounted for $1.36 billion in 2015 and expected to grow at a CAGR of 25.3% to reach $6.61 billion by 2022. Market is primarily driven by smartphone penetration, big data, increasing use of mobile advertising, advancement in algorithm development, and surge for customer analytics. Further, demand for the cloud analytics tools will accelerate the growth of mobile analytics market. However, lack of awareness regarding mobile analytics together with data privacy & security concerns have restricted the market growth. Many enterprises are entering the market and providing advance solutions coupled with device management, ability to work in an offline mode and convergence with web analytics. All these factors would create huge opportunities in the coming years.
Mobile advertising segment is experiencing exponential growth. Technology is being widely adopted by retail and e-commerce sectors, additionally with transportation & government. North America is the leading market followed by Europe during the forecast period. Asia Pacific is expected to grow at a highest CAGR.
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Some of the key players in global Mobile Analytics market are
Amazon Web Services, Inc, Adobe Systems Inc, comScore, Inc, IBM Corp, AdMob, AppSee, Flurry, Inc, Localytics, Google, Inc, Mixpanel Inc, AT Internet, Microsoft Corporation, CA Technologies, Oracle, SAP, SAS, Netbiscuits, Webtrends, Segment.io and Upsight.
Types Covered:
Application performance analytics
o Mobile A/B Testing
o Cross Platform Analysis
Mobile advertisement
o Ad Attribution Analysis
o Conversion Funnel Analysis
o Campaign Analytics
In-App Behavioral Analytics
o Event Tracking
o Touch Heatmaps
o User Profiling and Demographics
Platforms Covered:
Android
Blackberry
Java ME
HTML5
iOS
Windows Phone
Other platforms
Devices Covered:
Mobile Phones
Smartphones
Tablets
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Tools Covered:
Google Analytics
Localytics Mobile Apps Analytics
Mixpanel
Mobile App Tracking
Ad4Perf
TestFlight
End Users Covered:
Education
Banking and finance
Hospitality
Travel
Manufacturing
Retail and e-Commerce
Information technology
Government
Gaming
Other end users
Regions Covered:
North America
o US
o Canada
o Mexico
Europe
o Germany
o France
o Italy
o UK
o Spain
o Rest of Europe
Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o Rest of Asia Pacific
Rest of the World
o Middle East
o Brazil
o Argentina
o South Africa
o Egypt
What our report offers:
– Market share assessments for the regional and country level segments
– Market share analysis of the top industry players
– Strategic recommendations for the new entrants
– Market forecasts for a minimum of 7 years of all the mentioned segments, sub segments and the regional markets
– Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
– Strategic recommendations in key business segments based on the market estimations
– Competitive landscaping mapping the key common trends
– Company profiling with detailed strategies, financials, and recent developments
– Supply chain trends mapping the latest technological advancements
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Continued…
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Source: MarketersMedia
Release ID: 487353