Mobile Marketing Market Report 2021 Analysis by Size, Share, Growth, Development Strategies, Increasing Scope, Revenue, Challenges & Forecast to 2025
Evolving Technologies Such As AI, IoT And Big Data Analytics Coupled With Growing Usage Of Smart Devices Has Led To Mobile Marketing Growth
Dallas, United States – April 22, 2021 /MarketersMedia/ —
Global Mobile Marketing Market
Mobile marketing can also be referred to as a multi-channel digital promotional activity in order to reach out to the target audience through their mobile devices like tablets and smartphones with the help of apps, websites, social media, SMS and MMS and email. The mobile marketing provides a great help to organizations to eliminate the paper costs and also provides a convenient and faster way to communicate with the potential customers. This rapid adaptation of mobile devices across the globe is anticipated to boost the growth of the industry in the future. It is one o the key marketing strategies being adopted by numerous organizations in order to promote their services or products.
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The global Mobile Marketing Market has been experiencing a major surge in its growth rate over the past few years. The mobile marketing provides organizations with innovative and new techniques of advertisement with similar marketing strategies in order to enhance the approachability and impact in terms of target audience. The rising adoption of internet and smart devices in our lives especially among the young generation has been one of the primary aspects influencing the growth of the mobile marketing market. The increasing adaptation geofencing among several industry verticals worldwide is expected to propel the growth of the industry in future years.
Organizations collect a data from the mobile applications on user’s devices and analyze them to get a proper understanding of customer preference. This analysis helps organizations to design efficient and effective campaign strategies and is anticipated to provide boost to the demand for mobile marketing across the globe. In addition to that, the rise in the technological developments like Augmented Reality (AR) and Artificial Intelligence (AI) in retail sector in order to provide customer satisfaction by obtaining a proper notifications as per their interests has also been acting as a catalyst in the overall growth process.
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The major players of the global mobile marketing market are Airship, Swrve, Vibes, Braze, Adobe, Acoustic, L.P., Localytics, Oracle, Salesforce, SAP, Marketo, Pyze, FollowAnalytics, Xtremepush, and more.
Segment Overview of Global Mobile Marketing Market
Solution Overview, 2018-2025 (USD Billion)
• In-App Messages
• Location-Based Messages
• MMS
• Mobile Web
• SMS
• QR Codes
• Others
End-User Overview, 2018-2025 (USD Billion)
• Automotive
• BFSI
• Healthcare
• IT & Telecom
• Media & Entertainment
• Retail
• Travel
• Others
Regional Overview, 2018-2025 (USD Billion)
• North America
o U.S.
o Canada
• Europe
o UK
o Germany
o France
o Rest of Europe
• Asia Pacific
o China
o Japan
o India
o Rest of Asia-Pacific
• Middle East and Africa
o UAE
o South Africa
o Rest of Middle East and Africa
• South America
o Brazil
o Rest of South America
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About Us
Adroit Market Research is an India-based business analytics and consulting company incorporated in 2018. Our target audience is a wide range of corporations, manufacturing companies, product/technology development institutions and industry associations that require understanding of a market’s size, key trends, participants and future outlook of an industry. We intend to become our clients’ knowledge partner and provide them with valuable market insights to help create opportunities that increase their revenues. We follow a code – Explore, Learn and Transform. At our core, we are curious people who love to identify and understand industry patterns, create an insightful study around our findings and churn out money-making roadmaps.
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Source: MarketersMedia
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