Most Small Business Owners Don’t Realize Importance of Updated Local Listings

A local marketing expert talks about the importance of making sure small business are correct.

Arroyo Grande, CA, United States – February 20, 2018 /PressCable/ —

The art of marketing a local business has changed dramatically over the past few years, and one expert is sounding the alarm because a recent study shows that over half of small business owners know for sure that they have local business listings that are not accurate.

“That’s a huge problem,” says a spokesman from FindUsLocal.com, a reputable free small business directory that goes to great lengths to run a user friendly directory that keeps visitors coming back again and again. “Because he says that if a small business is not correct, the search engines won’t rank it well. In fact, numerous incorrect business listings could hurt the search engine rankings dramatically.”

The study goes on to show that 70 of the small business owners surveyed say they simply don’t have the time to manage their free online business listings, no matter how important they are. But of those surveyed, only 23 of those surveyed realize how important free business directories are in driving new business to their store.

“The results of the survey make it clear that there is a huge disconnect in the small, local business community. Most owners realize that they need to be listed on an online business directory website in order to draw in new customers, but a larger majority say that they don’t have the time to do it. In fact, over half of them know for sure their listings are incorrect.”

Most experts agree that free business directories have taken the place of old school phone books, but according to the spokesman, business owners need to put in the time and effort in order to make them work to increase the traffic to their local shops and restaurants. In fact, with the statistics given above, it’s the best online advertising method a local business can engage in.

About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.

Contact Info:
Name: Matthew Hesser
Organization: Find Us Local USA Business Directory
Address: P.O. Box 880, Arroyo Grande, CA, Arroyo Grande, CA 93421, United States
Phone: +1-805-534-9800

For more information, please visit http://www.FindUsLocal.com

Source: PressCable

Release ID: 302575