Multi-Screen Advertising Market Forecast to Reach $8.9 Billion by 2026

Capability of Increasing the Audience Targeting Rates Along With Growing Media Consumption Through Mobile Devices Are Acting as Major Drivers Towards Significant Growth of Multi-screen Advertising Market.

Hyderabad, India – July 12, 2021 /MarketersMedia/ —

Global Multi-Screen Advertising Market is forecast to reach $8.9 billion by 2026, growing at a CAGR of 19.6% during the forecast period from 2021 to 2026. The capability of increasing the audience targeting rates along with growing media consumption through mobile devices are acting as major drivers towards significant market growth of multi-screen advertising.

Moreover, with rising internet connectivity standards and changing advertisements patterns to increased optimum reach and productivity, the demand towards multi-screen advertising market is also rising. The rising usage of digital set top boxes has created new market demand in recent years. The gaming market, particularly desktop based gaming has spurred the usage of multi screens of three to Four-screens which will propel the demand for the market.

Multi-Screen Advertising Market Segment Analysis – Device Platform

Mobile Phones are anticipated to have a major growth in the multi-screen advertising market during the forecast period 2021-2026 at a CAGR of 24.9%. With growing penetration of smartphones due to high affordability along with increasing content sharing through various social media platforms has been causing major growth of multi-screen advertising market.
Nowadays, majority of the global population have been using mobile devices for various purposes such as watching movies as well as playing games and many other applications. With growing dominance of mobile application platforms across consumers, displaying multiscreen ads in between the running applications can help the advertisers to gain more audience impacting their business growth.

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Multi-Screen Advertising Market Segment Analysis – By Ad Content

In terms of revenue from 2021 to 2026, the dynamic segment on the market is projected to grow at a CAGR of 21.5%. Dynamic advertising is increasingly automated to adapt content. This automation makes purchases more effective, streamlines the process and consolidates digital advertising activities under one technology platform. Dynamic companies have extended their inventories and databases.

Multi-Screen Advertising Market Segment Analysis – By Geography

North America is anticipated to have a significant growth in the global multi-screen advertising market during the forecast period from 2021 to 2026 at 20.3%. Increasing smartphone penetration as well as rising growth of social media platforms has been helping in causing significant growth of multi-screen advertising market in the region.

Multi-Screen Advertising Market Drivers

Increased audience targeting

Improved customer targeting with relevant as well as personalized advertisements has been acting as one of the major driving factor towards the high growth of multi-screen advertising market. Since the growing penetration of internet connectivity, global population have been shifting their focus towards onscreen advertising, television advertisement and OTT platforms such as Netflix and many others for entertainment purposes, thus highly driving the growth of relevant as well personalized ads across the platforms. Since the new generation consumers are highly sensitive to advertising, the advertisers need to highly focus towards solutions to improve the user experience by delivering more relevant and customized ads.

Growing content consumption through mobile devices

The rising content consumption through mobile phones has been acting as a major driver towards the significant growth of multi-screen advertising market. Global Smartphone penetration has been rising rapidly due to majority of users exploring options such as gaming, watching movies, surfing social media platforms and many others. Such factors have been causing high demands from advertisers to offer ads in onscreen advertising and television advertisement between these content sharing applications, thus boosting the growth towards multi-screen advertising.

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Multi Screen Advertising Market Challenges

Growing demands towards Ad blockers

Growing demands towards Ad blockers has been acting as a major challenge towards hampering the growth of multi-screen advertising market. Since the growth of social media and digital content, advertisements have been facing relatively high rate of growth over the years. Increasing adoption of ad blockers by the consumers as well as web portals has been causing a major impact towards reducing the amount of advertisements, thus affecting multi-screen advertising market.

Multi Screen Advertising Market Landscape

Partnerships and acquisitions along with product launches are the key strategies of the players in the multi-screen advertising Market. The major key players in the multi-screen advertising Market include Netflix Inc., Roku Inc., Microsoft Corporation, Verizon, Amazon, Omnicon Group Inc., At & T Inc., WPP plc, NTT Docomo Inc., Crammer-Krasselt and Google.

Partnerships/Product Launches/Acquisition

In May 2020, Roku Inc. had unveiled a single platform named OneView Ad Platform, which will leverage TV identity data from U.S number 1 TV streaming platform for managing advertising across desktop, OTT as well s mobile campaigns. This platform will help in optimizing high reach and frequency and target more audience across the desktop, OTT, linear TV and others.

In March 2020, Verizon Media had announced the launch of a demand side platform named cross-screen planner in order to help the marketers reach more viewers across traditional as well as internet connected TVs. This planner helps in identifying data about the exposure of content viewers along with enabling simultaneous forecasts across multiple screen formats.

Key Takeaways

Mobile phones are expected to have a significant market growth during the forecast period in multi-screen advertising due to its growing penetration of smartphones and rising usage of social media platforms.

Key market players such as Roku Inc. and Netflix Inc. have been helping towards significant market growth of multi-screen advertising in North America.

The rising growth of content consumption across mobile devices along with increasing capability of higher target audience is the major driving factors towards significant growth of multi-screen advertising market.

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