New Whaiora Smoothie From New Zealand Launches With Healthy Smoothie Recipes

Miraka has defied convention in the Natural Smoothie market with the release of Whaiora. Further information can be found at https://whaioragoodness.com

Taupo, New Zealand – February 8, 2018 /NewsNetwork/ —

Māori-owned Miraka, the Mokai-based New Zealand dairy-processing business, announces the release of Whaiora – its new natural smoothie, which has been in development since 2015. The main aim is to give health conscious consumers the opportunity to make it easy to get their daily natural goodness by simply enjoying a delicious Whaiora smoothie…. but it does so, with a difference.

Eric Balinghasay, Global Marketing & Business Development Manager at Whaiora, says: “We wanted to try something new with Whaiora. Anyone familiar with the smoothie market will probably have noticed how the standard practice is to compromise ingredients to enhance flavour. This is a problem because adding sugar and artificial sweeteners is really no longer acceptable to many consumers.”

So as a welcome breath of fresh air, Whaiora instead sources only the finest fruits, vegetables, oats, milk and honey to provide consumers with a natural smoothie that provides a nutritional balance to their day. Miraka and the Whaiora Team chose to make this move from the very outset of the Whaiora smoothie project. From day one, they were on a quest to develop and deliver a completely natural smoothie. Wherever possible, these ingredients are sourced from New Zealand growers and suppliers. These growers and suppliers have been rigorously checked and meticulously selected to meet the exacting quality, ethical and sustainability standards of Miraka and Whaiora.

Eric Balinghasay also said “We wanted to give our customers something completely new. But something they’d been looking for in growing numbers in recent years. More and more consumers are looking to eat healthier diets but with ever-busier lifestyles, trying to access the best nutrition can be challenging. Many consumers want the goodness from the best produce. And everyday they are searching online for the best smoothie recipes, healthy smoothie recipes and breakfast smoothie ideas. We set out to make getting that goodness as easy as possible. And we’ve worked painstakingly to create the best smoothie recipes for them. We’re so proud of what we’ve created with Whaiora. Each of the three flavours (Berry, Green and Gold) packs in vast quantities of nutritional goodness. All consumers need to do is choose their flavour and enjoy.”

Whaiora has been in development for 2 years, with the project team established in 2015. The project has always been ambitious. And this ambition has never been more apparent than when the new brand was named: The selected name, “Whaiora” is Māori for “the pursuit of wellbeing“. And the team have been on their own pursuit of wellbeing and the best ingredients from the outset, believing good food choices are essential to living and enjoying a naturally balanced and nutritionally balanced lifestyle. This launch comes at a time the Whaiora team believe they’ve finally optimised their authentic, real-food smoothie. But their quest to keep improving Whaiora and its range of products, continues.

Whaiora has launched to the public via its website in November 2017. The brand offers 3 flavours: Berry, Green and Gold. To find out more, visit https://whaioragoodness.com

For further information about Miraka, visit https://www.miraka.co.nz

Contact Info:
Name: Eric Balinghasay
Organization: Miraka Brands Ltd.
Address: 108 Tuwharetoa Street, Taupo, Waikato 3330, New Zealand

For more information, please visit https://whaioragoodness.com/

Source: NewsNetwork

Release ID: 268829