On Point Legal Leads Launched in Response to Rising Unqualified Lead Volumes
Providing qualified lead generation for attorneys requires a unique marketing approach, publishes onpointlegalleads.com
Dallas, Texas – April 25, 2017 /MarketersMedia/ —
As advertising outlets evolve, competition among law firms continues to grow, and qualified case leads have become less distinguishable from unqualified ones upon first contact. Partly because of this development, Robert Wilson has launched On Point Legal Leads, a new business providing marketing services for personal injury attorneys.
According to the latest end-of-year reports from the marketing industry, more than 70 percent of leads being filtered through attorneys’ offices and websites using traditional methods are considered unqualified.
Said Wilson, “High volumes of unqualified leads create quite a bit of wasted time for those providing legal services, and that time could be better spent catering to those who truly need representation. Our ultimate goal is to provide improved access for claimants to contact attorneys who can help. This is one way to achieve that end. Though most attorneys are aware of the problem, few understand how to implement more targeted marketing strategies to reach quality leads. We’re here to bridge that gap, offering a multi-faceted approach to generating car accident, worker’s compensation, mass tort, medical malpractice, and other personal injury leads. ”
Among the services being provided by On Point Legal Leads is attorney-specific SEO, which is geared towards increasing long-term branding and exposure, as well as improving the quality and quantity of cases. This includes a broad range of elements, such as local directory and citation listings, keyword-rich content, inbound and outbound links, and other white hat strategies designed to boost website ranking in terms of organic search results. The company sells these services uniquely in that they are on a packaged basis, not a set monthly fee. Thus, no more disconnect, and no more confusion about what is being provided and how the work effects position rankings.
Paid advertising is also a key component in the company’s overall lead generation strategy. By offering online forms for prospects to fill out to confirm their qualification, each lead is filtered based upon the type of personal injury he or she is seeking representation. More in-depth information is available through https://onpointlegalleads.com/.
To supplement digital marketing, On Point Legal Leads is beginning to provide agent-verified, live-transfer leads. Unlike traditional online leads in which the data is sent to the attorney’s designated email address, callers are questioned to determine their level of qualification before being connected.
Additionally, the firm offers lead generation via television and radio broadcasts. Through these media outlets, generic commercials are aired with toll-free phone numbers routing leads to specific attorneys’ direct phone lines.
Concluded Wilson, “Marketing tactics vary by industry, and the legal sector requires just the right blend of SEO, pay-per-click, live-transfer, and broadcast media to be effective. Our team has extensive knowledge and experience in providing quality leads that bring our clients a broad range of exclusive, highly-targeted, conversion-ready prospects. We invite personal injury attorneys in need of our services to click here to speak with one of our representatives and learn more about what we have to offer.”
About On Point Legal Leads:
On Point Legal Leads offers personal injury marketing, including auto accident, workers compensation, mass tort and personal injury leads as well as SEO for law firms.
Contact Info:
Name: Robert Wilson
Organization: On Point Legal Leads
Phone: (972) 333-5114
For more information, please visit https://onpointlegalleads.com/
Source: MarketersMedia
Release ID: 190067
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