Packaging Printing Market Growing at 6.02% CAGR to 2020

The rapid growth of the packaging and labelling industry is driving the printing market for packaging globally. Packaging and labelling have become so much more than providing information about the price and name of the product.

Pune, India – March 15, 2016 /MarketersMedia/ —

The global printing market for packaging is increasingly gaining importance and is experiencing a growing demand from emerging regions like APAC. This packaging market in APAC will experience the fastest growth during the forecast period. Two of the key drivers that are propelling the growth in the emerging regions are the increase in demand for manufactured goods and the increase in the disposable income of people worldwide.

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The analysts forecast global printing market for packaging to grow at a CAGR of 6.02% during the period 2016-2020. The global printing market for packaging is increasingly gaining importance and is experiencing a growing demand from emerging regions like APAC. This packaging market in APAC will experience the fastest growth during the forecast period. Two of the key drivers that are propelling the growth in the emerging regions are the increase in demand for manufactured goods and the increase in the disposable income of people worldwide.

According to the report, the significance of packaging is increasing worldwide. Apart from providing information about the price and name of the product, packaging in terms of design, color, and ingredients plays a big role in attracting customers. In the highly cluttered markets, creating shelf appeal and visibility is the most important strategy for manufacturers. Hence, manufacturers focus on good packaging to create brand awareness and attract consumers. This also contributes to the growth of the packaging and labeling industry, thereby bringing growth to the printing market for packaging and labeling.

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In this market research study, the analysts have estimated the Americas to be the largest printing market for packaging during the forecast period. Factors such as a developed economy and high standard of living will contribute to the growth of this market. Also, the increasing competition among vendors and growth of major industries in the Americas is expected to account to approximately USD 233 billion until the end of 2020.

The global printing market for packaging is highly fragmented due to the presence of numerous well-established vendors. The rapid technological advancements, intense competitions and frequent changes in consumer preferences will pose a threat to the market growth during the forecast period.

Key players in the Global Printing Market for Packaging are AB Graphic International, HP, Landa, RR Donnelley & Sons, Xeikon, and Xerox. Other Prominent Vendors in the market are: Anglia Labels, Cenveo Labels and Packaging Group, Dainippon Screen Group, EC Labels, Edwards Label, Flexo Image Graphics, Frontier Label, Graphix Labels, Harkwell Labels, Heidelberg Druckmaschinen, Lofton Label, Tonejet and Yerecic Label.

Further, the report states that high capital investment is needed for the digital printing equipment. The cost of digital printing is high because of the high average unit cost of printing. The huge investment requirements prevent the development of new technologies and are a major challenge for the growth of the market.

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Source: http://marketersmedia.com/packaging-printing-market-growing-at-6-02-cagr-to-2020/107014

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