PERC Launches ADA Compliance Plug-in Addressing Surging Accessibility Issues
Ensuring websites remain compliant with recent ADA regulations offers a range of benefits for businesses and website users, publishes perc.buzz
Burnsville, Minnesota – December 27, 2019 /MarketersMedia/ —
Compliance with the Americans with Disabilities Act of 1990 has become increasingly important for businesses across the nation and beyond. Though regulations originally applied to physical premises and descrimination issues, they have recently expanded to include the virtual world as well. As of November, 2018, the United States Department of Justice has set forth strict ADA guidelines applicable to websites. In light of this development, Ryan Berkness, Founder and CEO of PERC, has launched the digital marketing firm’s new ADA Compliance plug-in.
“More than 150,000 compliance demand letters have been served to businesses since 2017 alone,” said Berkness. “These aren’t only small companies and start-ups, either. In fact, even media personalities and major corporations like Brooks Brothers and Foot Locker have been included in the mix. Failure to comply with ADA website regulations can be costly on a number of levels with fines and penalties ranging from $20,000 to $150,000 or more. Our new compliance plug-in is designed to help website owners become 100 percent ADA compliant, so they can avoid expensive lawsuits and settlements as well as other negative repercussions.”
After recent website compliance bills were passed into law in 2018, lawsuits in this field surged more than 200 percent. Those figures have tripled over the course of this year. While only 7 percent of business website ADA compliance cases proceed to trial, the court almost inevitably rules against the companies in question. The recently launched PERC ADA Compliance plug-in assesses a website’s accessibility and generates compliance reports that are updated daily. Clients may choose to make necessary content and accessibility corrections on their own or have PERC personnel cover those remediations.
While ADA compliance is now mandatory for websites, research indicates adapting to those new guidelines can have positive effects beyond avoiding lawsuits and penalties. Making a website accessible and user-friendly for the more than 50 million Americans with disabilities can greatly expand a company’s target audience and may render the website simpler to use for all visitors. Improved visibility in online searches and a number of additional SEO benefits may come into play as well.
Concluded Berkness, “Our ADA Compliance plug-in covers the full range of website accessibility aspects, not the least of which are font adjustments, animations, forms and navigation elements. From there, it pinpoints areas in need of improvement and provides an accessibility statement and certificate once compliance issues have been successfully addressed. The entire process generally takes as little as 48 hours, and the plug-in updates daily to ensure clients remain in compliance. It’s a simple and effective way to not only avoid lawsuits but ensure a website is accessible to as many people as possible.”
Further details About PERC, the company’s new ADA Compliance plug-in and other tools and services are available via the company website.
About PERC:
Established in 1996, PERC provides a wide range of digital marketing and website development products and services. The PERC team is experienced in ADA-compliant website development and management, paid advertising campaigns, search engine optimization using white-hat techniques, video and email marketing strategies, data profiling and list acquisition to name a few. The company additionally offers a number of plug-ins to bring websites up to WCAG 2.1, ADA, Section 508, AODA, EN 301 549 and IS 5568 Compliance in 48 hours.
Contact Info:
Name: Ryan Berkness
Email: Send Email
Organization: PERC
Address: Burnsville, MN, 55337
Phone: 612-254-6300
Website: https://perc.buzz
Source: MarketersMedia
Release ID: 88940766
Copyright © 1999-2013 SproutNews.com
