Rakesh Nautiyal Reveals The Surprising Cost of Not Opening Your Emails

The digital marketing expert is helping people understand what they’re truly missing out on when they don’t open their emails, reports https://www.linkedin.com/in/rakeshnautiyal/.

Brentwood, TN – February 26, 2019 /MarketersMedia/ —

According to the most recent statistics on the matter, chances are, the person reading this doesn’t open all the marketing emails they receive from a company. Unfortunately, this means marketers are now having a harder time than ever reaching out to customers through their inbox.

When customers not opening emails, that means there’s something wrong with the company’s campaign and strategy. However, it’s important to know that these marketers always face a series of challenges, even just to send one email. Here’s an insider look from digital marketing expert Rakesh Nautiyal at what marketers go through to get customer to open their email. At the very least, they must:

Avoid Spammy Content

One of the reasons why emails go to spam is a more rigorous email spam filter, which inbox providers use to reject incoming emails that don’t pass their criteria.

Because of this, professional email marketers should be more careful of avoiding the triggers that will make sure their emails will land in the spam folder.

When they’ve passed the inbox filters and delivered the email, they must further observe your behavior when seeing their email. If customers open or move the email to a folder, that’s a good sign for them. If they, however, move it to junk or delete unopened emails, then it’s a surefire sign that their campaigns are not working and their customers are regarding their emails as spam.

Stay Within the Legal Boundaries

The CAN-SPAM Act of 2003 establishes a set of rules for commercial emails, which will get a penalty worth thousands of dollars if they fail to follow. These are in place to prevent companies from abusing their email privileges to harass their customers.

Marketers should know how to stay within their legal boundaries on top of thinking of how to tailor the best email for their customer.

Know How to Appeal to The Customers

Marketers should know how to appeal to customers to make sure you’ll open that email. After all, that’s their target audience.

The reasons why their emails might not appeal to customers include not having interesting and engaging subject lines or them losing interest after getting their offers for months now. These are the things that they must monitor if they want to keep their strategies fresh and to avoid people losing interest in their emails.

They have to see if customers keep deleting unopened emails from them, and if they are, they then have to adapt to get them onboard again.

Saving the Environment

Print advertising, even in today’s digital age, is still one of the most effective methods of generating leads and profits. If customers don’t open emails, companies will try another approach and send them printed snail mail. This, of course, means more trees get cut down with the added demand for paper.

If customers do open their email, the email marketing manager will see that they responded to the email, therefore eliminating the need to send printed mail. Doing this once might not seem like they’re saving trees, but the benefits stack up as time goes on.

Keep Evolving Their Email Marketing Strategies

A competent email marketing manager knows that a strategy that might have worked a few years ago wouldn’t work now, and so they must keep looking for new ways to evolve with the changing times.

When they don’t adapt alongside the updates of Gmail, Yahoo, and other mailbox providers, they pay in the form of decreased inbox placement, which means the loss of potential revenue. They must change their strategy as they learn and not until a huge problem presents itself.

Make Sure You’re Opening Emails

When customers don’t open emails, they don’t give themselves the chances to see a product or service they may like. It’s understandable if they didn’t subscribe to the sender’s emails, but subscribing means their offers sparked an interest, so go ahead and take a quick look at their latest offers.

About Rakesh Nautiyal:

Rakesh Nautiyal is a digital marketing leader possessing a winning blend of subject matter expertise, strategic talent, and communications acumen. He is skilled in managing large, complex enterprise e-Commerce and digital marketing responsibilities to produce exemplary results. Leveraging a unique mix of strategic, operations, and analytical expertise, Rakesh delivers solid results in digital marketing strategy and execution with extensive experience in email marketing, SEO, SEM, targeting, affiliate programs, social media, and online promotions.

Contact Info:
Name: Rakesh Nautiyal
Email: Send Email
Organization: Rakesh Nautiyal
Address: 300 Centerview Drive Apt 200 Brentwood TN 37027
Phone: +919048883978
Website: https://www.linkedin.com/in/rakeshnautiyal/

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Source: MarketersMedia

Release ID: 485816