Stylish Timepiece or Smartwatch? NORM 1 Blurs 
The Line with Hidden OLED Display

Copenhagen, Denmark – May 4, 2022 /MarketersMEDIA/ —

NORM 1, the revolutionary new smartwatch that conceals its feature-packed functionality in a beautiful and stylish timepiece body, is live on global platform Kickstarter and a breakout crowdfunding success story having raised over 100% of their raise goal in under a week.

Almost all tech smartwatches on the market sacrifice looks for function and they inevitably stand out on the wrist as clunky tech gadgets. On the other spectrum are timeless heritage watches which offer style and class but with none of the features needed in today’s fast past-paced world. NORM 1 is a groundbreaking new feature-packed smartwatch with a timeless and stylish minimalist aesthetic.

“We always wondered why most smartwatches are designed only for sport or tech enthusiasts. We wanted to build a smartwatch for everyone with a stunning design and beautiful materials,” says founder Mathias on the inspiration behind the project. “Simply said, we wanted a watch with all the smart functions but in a body that reflects the Scandinavian values and design tradition.”

The NORM 1 feels and acts like a classic timepiece. The secret lies in the hidden OLED display which lights up behind the surface and is only activated when receiving notifications or messages. It offers users the abilities to screen calls, receive notifications from social media apps and read messages. The NORM 1 also offers complete body monitoring for health such as heart-rate tracking , step plus calorie tracking, and sleep monitoring. The included app allows user’s complete control over their smartwatch experience. It can be used to auto-calibrate watch dials, manage and customize notifications and customize the OLED display.

The NORM 1 also pulls no punches when it comes to craftsmanship and quality of the body featuring:

• 316L Stainless steel
• Sapphire glass
• Combined rubber and fabric strap
• 3 ATM water resistance
• Japanese movement
• Vibration motor
• Normal use – 7 days battery life – 21 days standby
• Designed and developed in Denmark
• CE and Roth certification

“This is a watch for everyone. It has all the features you need to monitor your body and stay connected with the world but also integrates the Scandinavian design tradition,” adds Mathias. “And the beauty is that you are in full control. You decide what notifications and messages should be available on the watch. You can even turn off all smart functions, using it as a classic time piece.

NORM 1 is currently live and available to support on Kickstarter: www.kickstarter.com/projects/NORMdenmark/NORM-1-the-smartwatch-thats-not-a-smartwatch
 

About NORM Denmark

NORM Denmark is based in Copenhagen, Denmark with a desire to make great products for people around the world. We are interested in combining new technologies with great Scandinavian design.  We strive to make products that people would enjoy every day and at the same time can help improve their lives. Our focus is on great materials and we are strongly rooted in the Scandinavian design tradition. 

For more information on NORM Denmark please visit normdenmark.com

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Contact Info:
Name: Chris Woods
Email: Send Email
Organization: NORM Denmark
Website: https://www.normdenmark.com

Release ID: 89074368

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