Subscription Site Insider Rebrands and Announces New Partnerships

ANDOVER, MA / ACCESSWIRE / April 22, 2015 / Subscription Site Insider, the leading source of intelligence on how to build, market and sell subscription-based products and services, announced today that it is rebranding and relaunching its business as Subscription Insider. The new brand reflects changes in the subscription industry and the company’s purpose – catering to subscription company owners, executives and insiders to help them grow profitable businesses.

“The subscription business model is changing and evolving daily, making our experience and knowledge working inside the subscription industry more important than ever,” Kathy Greenler Sexton, CEO & Publisher said. “We’re here to help our members make sense of new technology, mobile applications, legal issues and the need to adopt fast-evolving best practices in billing, marketing and sales, as well as help them find new revenue streams, grow profits and expand existing revenue.”

Subscription Insider also officially launched its INSIDER Guides today, bringing industry experts direct to its members with exclusive content. Each INSIDER Guide will bring their unique expertise on a specific area of running and operating a subscription product or service:

– Data Publishing Strategy with Russell Perkins, Founder and Managing Director of InfoCommerce Group
– Inside Metrics with Bill Baird, a leading Internet subscription marketing advisor
– Leveraging Technology with Kevin Novak, CEO and Founder of 2040 Digital
– New Product Development with Diane Pierson, Managing Principal of Wheels-Up Innovation
– Payment Processing with Paul Larsen, Founder and Managing Partner of Paul Larson Consulting (PLC)
– Subscriber Engagement with Brad Mehl, President of Boundless Markets

Originally founded in 2009, the company was purchased last fall by Authority Media Network, LLC, of which Sexton is the Managing Partner. Sexton has an extensive background in the information industry, including information services, digital media, and media and publishing. Most recently, Sexton led the Software & Information Industry Association (SIIA) Content Division as its vice president and general manager.

Since acquiring Subscription Insider, Sexton has developed strategic partnerships, expanded the company’s editorial team, and redesigned the company’s website, while continuing to offer the same high quality news and premium content members expect from Subscription Insider. Recently named one of the top eight niche publishers by Mequoda, Sexton has applied her vast knowledge of the industry and her characteristic enthusiasm to revitalize the brand.

“It is so exciting to be on the cutting edge of the subscription economy which is growing at an exponential pace,” said Sexton. “I am thrilled to be able to provide our members with the latest news and resources to help publishers and subscription executives run their businesses smoothly and profitably.”

To learn more about Subscription Insider, or to become an individual or group member, visit SubscriptionInsider.com or call 800-764-9133. You can also follow Subscription Insider on Facebook, LinkedIn, Twitter and Google+ and sign up for the free Insider News newsletter.

About Subscription Insider

Subscription Insider, an online media business owned and operated by Authority Media Network, LLC, delivers intelligence on how to build, market and sell subscription-based products and services. Through exclusive news, resources and tools – ranging from Case Studies and Buyer’s Guides to tutorials, checklists and webinars, Subscription Insider provides its members with the industry’s most unique and authoritative how-to guidance on running their subscription businesses more profitably and smoothly. For more information, please visit www.subscriptioninsider.com or call 800-764-9133.

Media Contact:

MediaTeam@SubscriptionInsider.com
800-764-9133

Contact: 

Media Team
kathy@authoritymedia.net
800-764-9133

SOURCE: Authority Media Network, LLC

ReleaseID: 428058