Tech Household Name Apple in the Limelight

Apple Hosting its Annual Worldwide Developers Conference

LONDON, UK / ACCESSWIRE / June 13, 2016 / ActiveWallSt.com announces its coverage of the Technology Sector with focus on the iconic electronic equipment company, Apple Inc. (NASDAQ: AAPL), as it is about to host its annual Worldwide Developers Conference (WWDC) today, Monday, June 13, 2016 in San Francisco. Coming off its first drop in quarterly revenue since 2013, the WWDC conference remains critical to understand Apple’s long-term plans, where it unveils plans for software and services changes it intends to bring to iPhone, iPad and Mac computers, as well as Apple Watch and the Apple TV. Register with us now for your free membership at:

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Today, ActiveWallSt.com is promoting its industry and company coverage with focus on AAPL. Get all of our research for free by signing up to http://www.activewallst.com/register/.

Artificial intelligence; Siri

When Apple introduced Siri as a voice activated digital assistant on iPhone feature in 2011, it signaled a future where people instead of typing for information or completing task through different apps on their phones, can simply accomplished the same by voice command to the phone. While other virtual assistants have forged ahead, Siri has been appearing to be at a standstill.

Amazon.com Inc.(NASDAQ: AMZN), Alphabet Inc., (NASDAQ: GOOGL) owner of the Android Operating System, and Microsoft Corporation (NASDAQ: MSFT), have in recent times introduced artificial intelligence based digital assistants which work on voice command. Siri is expected to get software upgrades to improve how it understands and processes requests.

Siri is also expected to be launched on the Mac devices later this year; it is also expected to be opened to third party developers so that it becomes a household assistant working in tandem with devices or apps from other developers and companies. For Apple, the capability for Siri to connect to other apps is critical as other competitors such as Amazon’s range of speaker Alexa have successfully demonstrated this technology. In a world where devices are increasingly controlled by voice, Apple needs Siri to be a viable option, or it risks losing its grip on the fickle technology enthusiasts, which has made Apple one of the most valuable publicly traded companies in the world.

As the world is increasing moving towards ‘mobile first’ or being connected all the time, Apple understands that it has to find new ways of becoming integrated into more people’s lives irrespective of their operating system, handset or desktop preferences Apple is expected to launch a version of iMessage, its free messaging app for Android. Apple is also expected to announce redesigned features on Apple Music, its music streaming service launched last year.

Apple has been criticized in recent years for its lack of innovation and investors has punished the stock over the last year in reaction to declining sales in its flagship iPhone. Apple’s share price has declined 22.29% over the past 12 months.

The company’s newest iPhone models are expected to launch in the fall, and we should see some clues as to what to expect on the new devices. If the company can excite the market with its new products and software, expect enthusiasm to return and shares to recover its lost ground.

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