Thane Direct Secures Worldwide Distribution Rights To Jillian Michaels BODYSHRED(TM) Program

Thane Direct Joins with Empowered Media and Gaiam for Jillian Michaels BODYSHRED(TM)

TORONTO, ON / ACCESSWIRE / September 30, 2015 / Thane Direct has secured all international distribution and US direct response TV rights to Jillian Michaels BODYSHRED(TM). Created by Jillian Michaels, America’s leading fitness, health and wellness expert, Jillian Michaels BODYSHRED(TM) is a progressive DVD-based workout program designed to get you “shredded” in just 60 days. BODYSHRED will safely and intelligently take you to your fitness peak. Distributed by Thane for the DRTV market, Jillian Michaels BODYSHRED(TM) will be distributed through US retail channels by Gaiam, the leading U.S. distributor of fitness media and fitness products.

Announcement of the distribution agreement was made by Amir Tukulj, Chief Executive Officer of Thane Direct.

Jillian Michaels BODYSHRED(TM) is a high-intensity, holistic resistance and endurance-based 60-Day fitness system. It consists of 3D body dynamics that explore the scope of movement possibilities to maximize athletic performance and metabolic potential in just 30 minutes per day. Using Jillian’s S.H.R.E.D. method, participants shed fat, define muscle, transform the look of their entire physique, and dramatically enhance overall health and athletic performance. An acronym for Synergistic, High-Intensity, Resistance, Endurance, Dynamic, S.H.R.E.D. is a hybrid of the most cutting-edge fitness philosophies integrated into one comprehensive system that targets every muscle in the body with every fitness modality – an all in one workout. Jillian Michaels BODYSHRED(TM) includes 12 DVDs, a Rotational Calendar, Meal Plan and Fitness Guide. Suggested Retail Price is $89.85.

“We are proud of this partnership with Jillian Michaels, Empowered and Gaiam, and excited to bring BODYSHRED to the rest of the world,” said Tukulj.

Thane Direct will launch Jillian Michaels BODYSHRED(TM) in September of 2015.

About Thane Direct:

Headquartered in Toronto, Thane Direct is a global leader in the multi-channel direct marketing of consumer products in the fitness, health & beauty and housewares product categories. Thane Direct’s distribution network spans the globe in well over 100 countries across the world’s most prominent markets, as well as corporate subsidiaries, strategic partners and distributors. All marketing channels are maximized which include direct response TV, home shopping networks, catalogues, retail, print advertising, credit card inserts, and the Internet. Thane develops and acquires products and distribution rights, arranges low-cost manufacturing, and then markets its products through its various distribution channels.

About Empowered Media:

Empowered Media, LLC operates the Jillian Michaels wellness brand. Co-founded by Jillian Michaels and her business partner, Giancarlo Chersich, the company operates as life architects whose sole mission is to inspire individuals to empower themselves to seek healthier, active lives. America’s premier health and wellness coach, Michaels is a New York Times best-selling author, entrepreneur and popular television personality. Michaels is also a passionate advocate, fighting to invoke important changes in all aspects of health and wellness. For more information about Jillian Michaels please visit www.jillianmichaels.com.

About Gaiam:

Gaiam is a leading lifestyle company for yoga, fitness and wellness products and content. With a wide distribution network that consists of approximately 38,000 retail doors, 17,000 store within stores, 5,000 category management locations, and e-commerce, Gaiam is dedicated to making yoga, fitness and wellness accessible to all. For more information about Gaiam, please visit www.gaiam.com.

CONTACT:

SSA Public Relations
Steve Syatt 
ssyatt@ssapr.com
(818) 907-0500

SOURCE: Thane Direct

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