The $2 Billion-Plus Race for the Wrist: New Feed-back.com Report Analyzes the Fitness Tracker and Watch Markets in 2015
Just released Feed-back.com report analyzes the Fitness Tracker and Watch Markets for 2015, analyzing competitors, products, revenues, shipments, and trends across relevant segments.
Medford, OR, USA – April 30, 2015 /MarketersMedia/ —
The race for the wrist is heating up among tracker and watch manufacturers in 2015. Global revenue forecasts range from $2.2 billion for fitness devices to $20 billion for all wearables (clothing, glasses, jewelry, headgear, etc.). Most people are betting on Apple to win the smartwatch competition. Hundreds of companies are working to derail that expectation. Feed-back.com’s Fitness Tracker & Watch Markets 2015 report analyzes competitors, products, revenues, shipments, and trends across relevant segments.
The highly anticipated Apple Watch will definitely grow the wearables market in 2015. Its impact on the fitness sector is less predictable. The battle is often framed as tracking devices versus smartwatches. Pascal Koenig, Managing Partner of Smartwatch Group, summarized several issues earlier this year:
“While offerings in the wellness and sports market from companies like Garmin, Fitbit, Withings and Polar are based on solid use cases, the consumer market has not yet picked up. So far, the mobile phone companies around Google’s operating system Android Wear have not been able to deliver on their promise. As several times in the past, it comes down to Apple to reach a breakthrough in the consumer market.” (See: http://www.smartwatchgroup.com/top-10-smartwatch-companies-sales-2014)
A complicating factor is the Apple Watch rollout – it’s vastly different and less hands-on than iPhone campaigns. Online pre-ordering is required, and up-close experiences with the Apple Watch are limited to in-store appointments and demonstrations. Also, the Apple Watch targets a broad range of consumers rather than just fitness enthusiasts, leaving room for other competitors in smaller sectors. Luis Rincon, CEO of Wearables.com identified some strategic opportunities last year:
“We are already seeing companies take aim at niche markets: action sports/extreme athletes, endurance training, gym/weight training, etc. The last of those is likely the one with most startups going after it, in form factors such as wrist-worn trackers, chest straps, and smart clothing.” (See: “Where Are Fitness Trackers Going for 2015?” at KeltonGlobal.com, October 30, 2014.)
Fitness is a proven force in the wearables market. It has driven billion-dollar forecasts that analysts projected for years and were finally reached in 2014. Fitness Tracker & Watch Markets 2015 looks at what industry watchers have gotten right and wrong. The report is 83 pages with 17 figures and 12 tables. Visit www.feed-back.com/fitness-tracker-watch-markets-2015 to learn more. Customers who buy this report will receive free market updates as they are published during the year.
About Feed-back.com
Feed-back.com analyzes health technologies that are poised to move from niche sectors to the mass market. Reports focus on competitors, products, sales and trends. Feedback Research Services (FRS) provides custom consulting to companies and individuals with specific questions about existing and new market opportunities. Feed-back.com has analyzed fitness, health, medical and other markets for 19 years.
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