The Fresh Diet Launches Fresh Diet @ Work Program

Leading Last Mile Specialty Food Platform Launches Corporate Health and Wellness Offering

MIAMI, FL / ACCESSWIRE / June 16, 2015 / The Fresh Diet Inc.(R), a wholly owned subsidiary of Innovative Food Holdings (OTCQB: IVFH) and the leading direct to consumer, freshly prepared nutritional and diet-based daily meal offering in the United States, launched the Fresh Diet @ Work program www.thefreshdiet.com/corporate-wellness.

Fresh Diet @ Work was created for busy people who want to meet their health and diet goals through better nutrition and a healthier lifestyle, but whose hectic work schedules prevent them from doing so on a daily basis. Through the Fresh Diet @ Work program, companies can now partner with The Fresh Diet to offer their employees a daily, healthy and convenient chef-made, fresh food solution of three meals and two snacks delivered directly to employees.

The Fresh Diet @ Work offers employees:

– A complete food needs solution via three meals and two snacks prepared by Fresh Diet chefs and delivered directly to employees;

– Simple, easy-to-use online ordering, delivery scheduling, customization and more;

– Customizable meals according to personalized dietary tastes and needs, including food likes and dislikes, and a variety of daily menu choices;

– Incentives based on meeting weight loss goals, group participation and other corporate team-related activities;

– Complimentary individual and group access to nutritionists and certified dietitian consultation;

– Delivery to home or office via Fresh Diet’s last mile delivery network; and

– An expansive delivery network (44 metropolitan areas: 570 cities and towns), allowing direct meal delivery as you travel.

“Fresh Diet @ Work is a win-win for employees and companies,” said Bryan Janeczko, CEO of The Fresh Diet. “The program gives companies the ability to enrich the lives of their employees by providing a healthy and nutritional solution. In addition, it provides a simple, quick and comprehensive way for employees to truly transform their lives through better nutrition.”

Marlene Rodriguez, wellness program manager with Bayview Asset Management, The Fresh Diet’s first beta corporate partner, commented, “We found that most of our employees wanted to learn more about how to incorporate healthy eating into their very busy work schedules and many voiced that they didn’t have access to healthy foods. With the launch of The Fresh Diet @ Work program, we can offer a healthy, fresh eating solution which aligns with our company’s wellness goals and provides our employees the access to healthy, delicious food with full convenience.”

About Innovative Food Holdings, Inc.

Innovative Food Holding’s (OTCQB: IVFH) industry-leading specialty food platforms in the foodservice and consumer markets provide chefs and consumers direct access to the highest quality specialty food products across the United States.

In the direct-to-chef foodservice market, Innovative Food Holding’s fully automated direct-to-chef platform offers efficient, cost effective, and transparent direct sourcing and distribution of over 7,000 specialty foods delivered daily to thousands of chefs nationwide.

In the direct-to-consumer channel, Innovative Food Holdings also owns the leading last mile specialty food delivery platform in the United States, creating and delivering daily meals, freshly prepared by chefs at Company-owned culinary centers across the United States. The initial offering on the platform is The Fresh Diet, America’s leading, freshly prepared nutritional and diet-based meal delivery program. The Fresh Diet is currently available across 44 metropolitan areas and 570 cities and towns across the United States. For detailed delivery information, and to review available menu options or learn more about how The Fresh Diet works, please visit www.TheFreshDiet.com.

To learn more about Innovative Food Holdings, please visit www.IVFH.com.

Forward-Looking Statements

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the “Company”) that are based on the current beliefs of the Company’s management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as “should,” “could,” “anticipate,” “believe,” “intend,” “plan,” “might,” “potentially” or “expect.” The Company does not intend to update these forward-looking statements. Information about other parties was supplied to the Company by other parties and we accept no responsibility for its accuracy.

CONTACT:

Management Contact:

Ronit Wallerstein
Investor Relations Analyst
(718) 645-1755
rwallerstein@ivfh.com

Investor Relations Contact:

Cody Slach or Sean Mansouri
Liolios
(949) 574-3860
IVFH@liolios.com

SOURCE: Innovative Food Holdings

ReleaseID: 429827