The Launch: Shining A Spotlight On Female Entrepreneurs

LOS ANGELES, CA / ACCESSWIRE / November 24, 2020 / This month, we celebrate Women's Entrepreneurship Day, a much-needed day to promote, support, and empower female-led businesses.

Until recently, the entrepreneurial field was typically reserved for the male gender, but it has increasingly been infiltrated by strong, fearless, and intelligent women in recent years. The Launch is a PR business and coaching company with the sole mission of shining a spotlight on these enterprising women through the power of publicity.

Led by award-winning PR mogul Lynn Mooney, The Launch was created with the female entrepreneur and startup in mind. The brand takes Mooney's decade of industry experience and creates DIY PR digital products for those businesses who want to get the word out but lack the big agency budgets.

"Working in agencies, I met so many small business owners and startups who had phenomenal potential but lacked the budget for pricey retainers, and I hated that I couldn't help them," Mooney said.

"The benefits of publicity shouldn't just be for big brands with big agency budgets. So finally, I thought – what if I could demystify PR for entrepreneurs and eliminate the agency gatekeepers?"

In an unusual move for the PR world, The Launch packaged up their knowledge and created plug and play programs and templates – so female entrepreneurs could take the reins of their own PR success by replicating their proven methods. It was this take-charge, DIY approach that has seen this LA-based business quickly establish a solid foothold in the e-learning market.

And while COVID-19 has significantly impacted businesses worldwide, a recent report from the US Chamber of Commerce states that the pandemic disproportionately impacted the health of women-owned businesses. Something that, Lynn says, makes increased brand awareness even more essential.

"There has always been gender disparities in entrepreneurship, and while we want everyone to succeed regardless of gender – it's the female-led enterprise in particular that will benefit greatly from brand exposure. The sheer reach and credibility that comes with publicity is a proven way to boost local businesses, especially during an economic downturn."

With client coverage in media outlets around the world and a reach of millions, The Launch are the proven experts in DIY publicity. Brands wanting to reach a wider audience would surely benefit from the array of digital PR products and training on offer.

Learn more about The Launch using the details listed below.

Company: The Launch
Email: hello@thelaunchpr.com
Phone number: (424) 327-8161
Website: TheLaunchPR.com

SOURCE: The Launch

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