The Wolf Project Reinvents Skin Care For Men

The Wolf Project is an innovative skin care line centered on deep hydration and anti-aging face masks for men. The line offers men benefits traditionally found only in women’s beauty products.

Hong Kong – April 4, 2019 /MarketersMedia/ —

Two-fifths of American men polled in a recent Mintel study advised that they care about preventing the signs of aging and over 80% of those aged 18-44 use skin care products. Customers spent $6.9 billion on men’s grooming products in 2018, but only 4% of new products introduced to the U.S market focused on anti-aging. With these trends in mind, former P&G employee Francesco Urso has created a men’s skin care line offering the anti-aging benefits historically found only in women’s beauty products.

“The truth is, it’s 2019 but when it comes to men’s skin care, it feels like it’s 1990. It’s about time for a clear upgrade to how we, men, take care of our skin! So, after stealing my wife’s face mask sheets one too many times, I’m officially launching my own skincare brand called The Wolf Project.”, Mr. Urso stated. After discovering the nearly magical benefits of Asian skincare, Mr. Urso decided to use well-known Korean laboratories to produce his own line of skin care for men. The labs he uses are the same facilities that create popular Dr. Jart products for women.

The brand was named The Wolf Project to set it apart from women’s products and create a masculine image. It also embodies the free spirit and leadership that the wolf evokes. The brand is focused on providing a high end, affordable line that helps men discover the emotional and physical benefits of quality facial care products.

Mr. Urso decided to create face masks sheets when he could not find any that were made elusively for men. He especially wanted to provide men’s masks because they offer the best results in the least amount of time. The Wolf Project mask sheets include natural extracts such as tea tree leaves, ginger root, and artemisia princeps. They are designed to be effective, efficient, and enjoyable. The company’s signature deep hydration mask is made from bamboo charcoal that is soaked with a very effective hydrating serum. Mr. Urso states that, “In just 10 minutes a week it leaves your skin feeling firmer, brighter, younger.”

The Wolf Project line includes a lotion, cleanser, and face masks sheet. Customers can buy products individually or as a set. Each set includes a toiletry bag made of 100% silicone and built to keep products safe. Products in the line are designed to enhance daily grooming for men while improving their skin. Each fuses advanced skin care with ancient natural ingredients. The company’s laboratories use formulas proven to fight against skin aging, inflammation, and dryness and help customers develop flawless skin.

ABOUT THE WOLF PROJECT

The Wolf Project is a new line of skin care products designed with the unique needs of men in mind. Founder Francesco Urso created the brand to provide men with the same skin care benefits offered by products traditionally marketed to women. His line is formulated in Korean labs renowned for their impressive skin care products. The company’s signature product is a facial mask that makes skin look younger and brighter in minutes.

Contact Info:
Name: Francesco urso
Email: Send Email
Organization: The Wolf Project
Address: 20th Floor, Central Tower, Queen’s Road Central 28
Phone: +41764568789
Website: http://www.thewolfproject.co

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Source: MarketersMedia

Release ID: 499047