Thermalabs Approach Makes It a Leading Brand in the Cosmetics Industry
Thermalabs has graduated from a little-known startup to one of the most prominent brands in the industry.
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Thermalabs is a top-rated cosmetics brand that became known due to their premium self-tanning formulations. The company was founded two years ago by a team of young innovators in New York City. Of late, industry critics have been debating how Thermalabs has managed to beat all odds to emerge one of the best-rated brands in the cosmetics brand. The company has progressively and aggressively scaled the success ladder over the last two years, surprising many in an industry where multinational brands appear to have pocketed consumer loyalty.
Thermalabs has managed to contribute over a dozen products to the market, most of which are self-tanning formulations that were designed to change the way people tan. When the company opened its doors late 2013, it was keen to discourage unhealthy cosmetics practices, such as basking in the sun in order to get an attractive and sexy tan. Skin care researchers have argued that increased exposure to the sun’s dangerous UV rays is one of the leading causes of skin cancer today. The American Cancer Society records over 3 million cases of skin cancer in the U.S alone. The problem is more widespread globally. By providing a healthy, green and organic approach to tanning, Thermalabs was able to gain a powerful head start that helped it cause a stir in the market, and resist the friction that often faces new entrants in the cosmetics industry.
Thermalabs operations are headquartered in New York, but its production facilities are located on the other side of the world – in Israel. The company has cultivated a reputation as a provider for top-notch beauty products. Thermalabs first launch was a premium tanning lotion going by the name ‘Natural Self Tanner’. Following comprehensive and brilliant marketing by the company, this product was able to sell over 1000 units on Amazon.com, within 24 hours post-launch. This is considered a tremendous achievement especially for a new brand. The Natural Self Tanner quickly became a darling among users. Within no time, it was christened the ‘Golden Standard Tanner’ in major cosmetics blogs and forums. The product’s immense success gave Thermalabs a stepping stone to make its future launches successful.
Thermalabs has been able to launch at least a dozen more products following its pilot launch. A good number of these products have earned bestseller status in international e-commerce marketplaces and have earned millions of dollars in revenues for the company. Thermalabs Glow2Go tanning wipes, which is a pack of 20 disposable tan wipes, has been a top grossing product. Glow2Go was released a few months after the company introduced the Natural Self Tanner.
Thermalabs focus on quality formulation, coupled with strategic marketing, made this particular product wildly popular. Another big hit by Thermalabs has been the Ultimitt tan applicator mitt. In recent times, Thermalabs has launched variations of its Natural Self Tanning lotion, a Tan Enhancer Product, an Exfoliating Gloves Set, and a Beach Tent product. The general consensus among critics appears to be that the company’s obsession with quality has made it the success it is today!
For more information about us, please visit http://www.thermalabs.com
Contact Info:
Name: James McCarthy
Organization: Thermalabs
Video URL: https://www.youtube.com/watch?v=zJwHPui5Ak0
Release ID: 102356
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