Thermalabs Reveals New Market Expansion Plans

Cosmetics firm Thermalabs has hinted at new expansion plans for 2016.

Tel Aviv, Israel – March 23, 2016 /MarketersMedia/ —

Thermalabs, one of the leading cosmetics brand in the market today has revealed new expansion plans that if successful, will make 2016 the company’s most successful year. In recent times, Thermalabs has made a serious of other announcements that finally seem to add up to this one. For instance, the company recently said that it had increased its research and production budget for the year, and expanded the scope of its marketing activities.

Thermalabs is a U.S. based company that was found over two and a half years ago. The company’s current headquarters are in New York, but the firm operates several production facilities in other parts of the world. The company’s main production plant is located in Israel, where the bulk of the research, formulation and production work takes place. Thermalabs is a great example of a success story in the cosmetics niche. The company, despite being young, has a global audience spanning hundreds of thousands of customers. It also has managed to furnish the cosmetics market with at least 14 different products, most of which are high-quality tanning formulations. Within its first year in the market, Thermalabs released the Original Tanner, a lotion that was made from exclusively organic and natural ingredients. The company’s pilot product was immensely effective, delivering a sexy and attractive tan within four hours. It quickly won the love of users and attracted media spotlight. Overall, success related to this product helped set the stage for the modern-day company.

One of the main ways in which Thermalabs is looking to expand its product range and market presence is through Supremasea. This is a sub-brand that Thermalabs established sometimes last year to house its private collection of Dead Sea mineral-based products. So far, the Supremasea brand has released a successful launch – Tan Enhancer. This product is a moisturizing lotion that enriches the skin and helps maintain that radiant, glowing tan that most people are looking for. According to the brand manager, Ms. Kristina Meyers, other major products are also in the pipeline.

Tent World is the other main approach through which the American company will be able to expand. Tent World is the newest sub-brand by Thermalabs. It was announced sometime last week, and will be responsible for all the company’s tent-based products. Already, Thermalabs introduced its premium beach tent (also known as Thermalabs Mercury Beach Tent) in December 2015. Like most other of the company’s releases, this product has been quite successful. It’s sold tens of thousands of units on Amazon.com and is currently listed in the number one bestselling position on Amazon UK. Through the Tent World brand, Thermalabs is finalizing work on a range of other sports tents that will serve the entire cosmetics products. The company has said that these products will be named after the planets in the solar system.

It’s easy to note that the company’s fragmentation into sub-brand is a major strategy to expand its offering. This strategy appears to have worked before for the company, and chances that it’ll work just as well through the year!

For more information about us, please visit http://www.thermalabs.com

Contact Info:
Name: Hanna Tiram
Organization: Thermalabs

Video URL: https://www.youtube.com/watch?v=j_toClMZ_0M

Source: http://marketersmedia.com/thermalabs-reveals-new-market-expansion-plans/107836

Release ID: 107836