Thermalabs Shifts Focus to Beach-Related Products

Cosmetics firm Thermalabs is shifting focus to beach-related products.

Tel Aviv, Israel – May 30, 2016 /MarketersMedia/ —

Thermalabs, a leading player in the self-tanning niche, is diversifying. The company is widely popular due to its innovative tanning lotions and accessories. However, to fit the needs of a growing market, it will be committing more time, effort and money to other areas. This revelation comes just months after the firm announced it’d be spending more on research and innovation this year. In the recent past, the company has also established two sub-brands, laying the groundwork for more products that will target customers in various niches.

Thermalabs is a premier firm that was founded about three years ago. The company is headquartered in New York but operates production facilities in other parts of the world. The company’s main research and production center is in Israel’s mountainous Galilee region. When the firm opened its doors back then, it had nothing more than a good plan and a noble goal. Fast-forward to today and the situation is entirely different. The company has contributed at least 15 top-notch products to the global cosmetics market. More so, it has managed to cultivate millions of customers for its range of products. This is an extraordinary achievement reminiscent with a company that’s doing the job fair and square when it comes to fulfilling users’ expectations.

Out of all the products that Thermalabs has launched in the recent past, the majority are either self-tanning lotions or self tanning accessories. The company’s organic self tanner, travel-size tanner and bonus size tanners are wildly popular amongst self tanning fanatics. More so, its tanning accessories, including the Ultimitt applicator mitt, have been performing extraordinarily well in the market. For instance, the Ultimitt has been a #1 global bestseller on Amazon.com for several months running. This just highlights the incredible influence that this emerging company has on the self-tanning space.

In December last year, Thermalabs launched its first beach tent, known as the Mercury Beach Tent. The mercury tent was designed to solve the loopholes of existing beach tents in the market. Following a quite impressive market run by this product, Thermalabs decided to create a new division, Tent World, which would oversee its tent-based releases. Currently, the firm is working on more beach and sports tents that will be multi-purpose. Each of these tents will be named after a planet in the solar system. But the real demonstration of the company’s appetite for the Beach lifestyle came last week.

“We are working on a new range of beach chairs and beds. Our company has definitely done a great job in the self-tanning space, and we want to expand this excellence to other areas. When we ventured into tents last year, we were impressed by the overwhelmingly positive reception that customers gave to our Mercury beach tent. And we decided that we still had a long way to go towards cultivating the perfect beach experience for everyone. That’s why we have decided to make these classy, stylish and yet so convenient beach accessories. In line with this newfound focus, we will also be modifying our slogan to be representative. Information that just got to me indicates that we might be using the new slogan ‘Life’s a Beach’. Ultimately, though, you’ll be seeing a lot of top-quality beach products from Thermalabs in the coming weeks and months. Stay tuned and Thank you,” Thermalabs co-coordinator for marketing, Mr. Alex Howard, said in a press statement.

For more information about us, please visit http://www.thermalabs.com/home

Contact Info:
Name: Hanna Tiram
Organization: Thermalabs

Video URL: https://www.youtube.com/watch?v=5X_zu966dkg

Source: http://marketersmedia.com/thermalabs-shifts-focus-to-beach-related-products/116387

Release ID: 116387