Tinker Taylor Publishes Information on the Importance of Corporate Video
Corporate video increases brand awareness while boosting conversion rates, reports TinkerTaylor.tv
Birmingham, West Midlands, United Kingdom – December 28, 2015 /MarketersMedia/ —
According to Invodo, 92 percent of individuals viewing video on a mobile device share this video with others. Companies need to keep this statistic in mind when developing their marketing plan, as the use of corporate video production can quickly expand the reach of the business, attracting new visitors who might otherwise be overlooked. When the time comes to develop a video for marketing purposes, businesses need look no further than corporate film production at Tinker Taylor.
“Tinker Taylor understands the importance of a high quality video, as this may be a consumer’s first introduction to a business. In fact, when a business uses a video on a landing page, the conversion rate increases by as much as 80 percent, according to Unbounce. If the video is of poor quality or doesn’t project the correct image, this figure may drop. For this reason, a company cannot be too careful when choosing their video production company,” Sam Taylor, spokesperson for Tinker Taylor, reports.
comScore expands on this theme, reporting that consumers are 64 percent more likely to purchase a product after seeing a video. The benefits don’t stop here, however, as search engines rank sites with video higher than those without multimedia. This is true of many major search engines, including Google, Yahoo and AOL. To increase the benefits of using videos, companies can take this a step further and add tags on the video. Doing so boosts the potential of the production.
Taylor goes on to explain that approximately one billion users across the globe now turn to YouTube for videos, with four billion videos being viewed every day. Reaching even a fraction of these viewers can significantly boost a business, and one billion of the videos are being viewed on mobile devices. The odds of a business gaining new followers goes up significantly when these videos are shared, allowing the company to expand their brand awareness and customer base.
What surprises many is the fact that only nine percent of small businesses currently make use of YouTube, according to ExpandedRamblings.com. With the help of corporate video, those businesses not taking advantage of this opportunity find they can grow in ways they never imagined. This is especially true of those marketing to business executives, as Forbes reports 59 percent of senior executives prefer video over text.
“Consider adding corporate video production to your marketing plan today. The benefits of doing so far outweigh the costs. Companies making use of this marketing technique will see their business grow and thrive, often in ways they never imagined. Don’t delay any longer. With a new year about to begin, now is the time to make changes to your marketing plan, and corporate videos are a great place to start,” Taylor declares.
About Tinker Taylor:
Tinker Taylor offers a wide variety of corporate video production services, ranging from advertising and commercials to events video production. Corporations often turn to this provider for assistance, and the same is true of charities and public sector organizations. Powerful video makes for powerful marketing, and the team at Tinker Taylor remains motivated to create exceptional work every time.
For more information about us, please visit http://tinkertaylor.tv/
Contact Info:
Name: Tinker Taylor
Organization: Tinker Taylor
Phone: 0121 224 7709
Release ID: 100009
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