Toronto Leads Online Sales Expert Landing Page Video Conversion Report Launched
A new video marketing report has been launched by The Best Media, showcasing the importance of using video on landing pages. It helps businesses to increase conversion and boost sales.
Toronto, Canada – July 11, 2018 /PressCable/ —
The Best Media, a Toronto based digital marketing agency, has launched a new report focusing on how to increase landing page conversions with video. Video Marketing has become the most powerful tool in any online advertiser’s toolbox, and can help to get more leads and ultimately increase sales.
More information can be found at: https://thebestmedia.com/increase-your-landing-page-conversions-with-video
The site explains that the success of video in today’s marketing climate can be drawn to coincide with a reduced attention span among today’s consumers. Research shows that, in 2000, the average attention span was 12 seconds – while now it is just eight.
This means that business owners have less time to capture attention, and it’s more difficult to keep visitors on a business homepage. It also means it’s more difficult to turn those visitors into paying customers.
This is where video can help to increase the likelihood of a visitor becoming a paying customer. Having a video on a business landing page can help to capture attention, get visitors hooked on the site’s content, and lead them through the booking process.
Video content has been shown to increase sales by as much as 80 per cent, highlighting just how powerful it has become. Businesses in any niche can benefit from adding videos to their landing pages.
The report from The Best Media highlights some effective tips to make any landing page video as effective as possible. It suggests that using an appealing thumbnail can boost engagement, playing an important role in the customer’s journey.
It’s also important to make the video the centre of the visitor’s attention. This means they are more likely to watch it, and in turn more likely to pay for a product or service.
Other tips include making the video short and entertaining, avoiding auto play, and including a call to action.
Full details of the benefits of video for landing pages and how to get more visitors paying for products and services can be found on the URL above.
Name: David Marcantonio
Address: 701 Evans Ave suite 100, Toronto, Ontario M9C 1A3, Canada
For more information, please visit https://www.thebestmedia.com
Release ID: 376080